Auth0 vs Magic: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Auth0
Auth0 is a flexible authentication and authorization platform that provides secure user login, single sign-on, and identity management for applications.
Magic
Magic is a developer tool that enables simple, secure login and wallet creation using email or social accounts without passwords.
Auth0
Auth0 is a flexible authentication and authorization platform that provides secure user login, single sign-on, and identity management for applications.
Magic
Magic is a developer tool that enables simple, secure login and wallet creation using email or social accounts without passwords.
Auth0
Secure authentication for web and mobile apps
Social login with 30+ providers
Multi-factor authentication options
Single sign-on capabilities
Passwordless login methods
Custom branding for login pages
Attack protection and security monitoring
User profile management
Role-based access control
API security
Enterprise directory integration
Real-time security alerts
Detailed activity logs
Magic
Passwordless login with email or SMS codes
Social media login integration
Instant non-custodial wallet creation
Support for 20+ blockchain networks
Customizable login and wallet interface
Multi-factor authentication support
Enterprise-grade security compliance
Fast 50-100ms transaction processing
Simple developer API and SDK
Team management and collaboration tools
Fiat payment integration
Token gating capabilities
Auth0
Auth0 offers flexible pricing for different business needs with separate plans for consumer-facing applications and business software.
For B2C Applications (Business to Consumer), the Free plan supports up to 25,000 monthly active users with basic features. The Essentials plan costs $35 monthly for 500 users and includes multi-factor authentication and better limits. The Professional plan is $240 monthly for 1,000 users with advanced security features. Enterprise plans offer custom pricing with dedicated support and guaranteed uptime.
For B2B Applications (Business to Business), pricing starts higher. The Free plan includes the same 25,000 users. Essentials costs $150 monthly, Professional is $800 monthly, and Enterprise plans are available with custom pricing. All paid plans can be billed monthly or yearly, with yearly billing offering one month free.
Magic
Magic offers flexible pricing to match different business needs and sizes.
The Developer Plan is completely free and includes up to 1,000 monthly active wallets. You get email, SMS, and social login options, wallet interface tools, token gating features, and fiat payment integration. Extra wallets cost $0.045 each per month. This plan includes email and community support.
The Startup Plan costs $99 monthly ($89 if paid yearly) and supports up to 2,500 monthly active wallets with all Developer features. You also get multi-factor authentication, session management, login data export, prioritized support, and team seats for up to 5 members. Additional wallets cost $0.04 each.
The Growth Plan is $350 per month ($315 yearly) for 10,000 monthly active wallets. It includes everything from Startup plus custom email providers, custom email templates, white-labeled wallet interface, a 30-minute onboarding call, dedicated Slack support channel, and 10 team seats.
For Enterprise customers with specific needs, Magic offers custom pricing with transaction-based options as low as $0.001 per transaction.
