Mason

Mason is an AI-powered shopping engine designed specifically for direct-to-consumer brands and online retailers. Think of it as your store's smart assistant that works 24/7 to help customers find exactly what they're looking for.

The platform uses advanced AI to understand customer behavior and preferences, then creates personalized shopping journeys for each visitor. Instead of showing the same experience to everyone, Mason adapts your store based on who's visiting, what they've looked at before, and what they're likely to buy.

With over 50 AI-powered tools, Mason helps with everything from product recommendations and smart pricing to personalized promotions and abandoned cart recovery. The platform integrates seamlessly with popular ecommerce platforms like Shopify, making it easy to add intelligent features to your existing store without any technical complexity.

Getting started with Mason is straightforward and doesn't require any technical knowledge. First, visit Mason's website and sign up for a free account. The platform will guide you through connecting your existing ecommerce store, whether it's on Shopify, BigCommerce, or other popular platforms.

Once connected, Mason automatically analyzes your store data and customer behavior to understand your business. Here's how to maximize your results:

• Start with basic features like smart product badges and personalized recommendations

• Set up shoppable quizzes to help customers find the right products

• Create automated campaigns for cart abandonment and price drops

• Use AI-powered merchandising to highlight trending products

• Enable personalized upsells and cross-sells at checkout

• Track performance through Mason's built-in analytics dashboard

The platform offers pre-built templates called "playbooks" for different industries like fashion, beauty, and fitness. These templates make it easy to launch effective campaigns quickly. Mason also provides white-glove onboarding and dedicated support to help you get the most from the platform.

• AI-powered personalization and product recommendations

• Smart pricing and automated bundles

• Shoppable quizzes and customer surveys

• Abandoned cart recovery campaigns

• Cross-sell and upsell optimization

• Real-time merchandising and promotions

• Zero-party data collection

• Multi-channel integration

• Performance analytics and A/B testing

• No-code setup and management