Best 20+ Tools for Small Business Owners in 2025
The Small Business Owner manages all aspects of their business operations including strategy, finances, marketing, and customer service. They wear multiple hats, make critical decisions, build customer relationships, and adapt to market changes to ensure business growth and sustainability.

PropelAuth

PropelAuth
PropelAuth is a tool that adds user authentication to your business software. It provides ready-made login pages, signup forms, and user management screens that you can customize with your brand colors and logo.

Stack Auth

Stack Auth
Stack Auth is a complete authentication solution that handles all the complex parts of user login and management. When you add it to your application, you get ready-made login pages, account settings, password reset flows, and user dashboards without writing code for these features yourself.

Logto

Logto
Logto is an authentication and identity management platform that handles user sign-in, permissions, and security for your applications. You can use it as a cloud service or install it on your own servers since it's open-source.

SuperTokens

SuperTokens
SuperTokens is an authentication framework that handles user login, registration, and session management for your applications. It provides ready-made solutions for email password login, social login through providers like Google and Facebook, passwordless authentication using magic links or one-time codes, and more.

Hanko

Hanko
Hanko is a complete authentication platform that handles user login and account management for web and mobile apps. Instead of building login systems from scratch, developers can add Hanko in minutes using ready-made components.

Kinde

Kinde
Kinde is an all-in-one platform that handles authentication and user management for your applications. It lets you add secure login systems, manage user permissions, organize customers into groups, and track feature access all from one dashboard.

Back4App

Back4App
Back4App is a Backend-as-a-Service platform that provides all the backend tools needed for mobile and web applications. You get a database, user authentication system, file storage, APIs, and server-side functions without setting up your own servers.

Parse Platform

Parse Platform
Parse Platform is an open-source Backend-as-a-Service framework that runs on Node.js. It provides a complete backend solution without needing to write everything from scratch. You can store data, handle user accounts, send push notifications, and manage files all through one system.

Convex

Convex
Convex is a backend platform that gives you everything needed to build modern web and mobile applications. It includes a real-time database, serverless functions, file storage, and built-in features like authentication and scheduling. Unlike traditional backend setups, Convex updates your app automatically whenever data changes, without requiring complex code.

Railway

Railway
Railway is a cloud hosting platform designed for developers who want to deploy applications without dealing with complicated server configuration. You bring your code or Docker containers, and Railway handles the building, deployment, and scaling automatically. It supports any programming language and framework, from Python and Node.js to Go and Ruby.