Best 20+ Tools for Small Business Owners in 2026

Drip is a tool that helps online stores communicate with customers through email and text messages. When someone visits your store, Drip tracks what they look at and helps you send them relevant messages later. For example, if someone adds items to their cart but leaves without buying, Drip can automatically send them a reminder.

Mailercloud is a web-based email marketing tool that lets you create, send, and track email campaigns. You can design professional-looking emails using a simple drag-and-drop editor, or use ready-made templates to get started quickly. The platform includes features like contact list management, email automation, A/B testing, and detailed analytics.

Beehiiv is a platform where you can write and send newsletters while also building a website for your content. It gives you one place to create, publish, and manage everything related to your newsletter business. The platform includes tools that help you understand your audience through clear data reports and analytics.

DoubleZero is a self-hosted email platform built to work with Amazon Web Services Simple Email Service. Instead of paying monthly fees to companies like SendGrid or Mailchimp, you install this software yourself and connect it to your own AWS account. This gives you full control over your email sending at a much lower cost.

SendPortal is an open-source email marketing application that you host on your own server. Unlike paid services that charge per subscriber or per email, SendPortal is completely free to download and use. You just pay for your own hosting and the email sending service you choose.

useSend is a complete email platform that handles both business emails and marketing campaigns. Unlike regular email services, you only pay for emails you actually send. The platform includes a visual editor that looks like Notion, making it easy to design beautiful emails without writing code. It works through both a simple web connection and direct programming tools.

Plunk is a complete email platform that helps you send three main types of emails from one place. First, there are transactional emails - the automatic messages your app sends like password resets or order confirmations. Second, marketing automations - email sequences that trigger based on what your users do. Third, broadcast campaigns - newsletters and updates you send to many people at once.

Listmonk is an email marketing platform that you install and run on your own server. Unlike cloud services such as Mailchimp, you download and host it yourself, which means you own all your data and pay no monthly fees.

turboSMTP is an email relay service that acts as a bridge between your email program and your recipients. When you send an email through turboSMTP, it goes through their secure servers which have good relationships with internet providers worldwide.

SMTP.com is an email delivery platform that sends your business emails through their servers instead of your own. This means better delivery rates because they maintain good relationships with email providers and follow all the technical rules needed for emails to land in inboxes.