Listmonk

Listmonk is an email marketing platform that you install and run on your own server. Unlike cloud services such as Mailchimp, you download and host it yourself, which means you own all your data and pay no monthly fees.

It lets you manage subscriber lists, create email campaigns, and track performance through a clean web dashboard. The software is built using Go programming language and uses PostgreSQL as its database, making it fast and reliable.

You can send bulk newsletters, automated transactional emails, and even SMS messages through external services. The platform includes a drag-and-drop email builder, multiple template options, and detailed analytics. Because it is open source under the AGPLv3 license, developers can modify and customize it to fit specific needs.

Using Listmonk requires some technical setup, but once installed, it is straightforward to operate:

• Install Listmonk on your server using Docker or download the binary file. You will need a PostgreSQL database and basic server knowledge.

• Connect an SMTP service to send emails. You can use services like Amazon SES, SendGrid, or your own mail server.

• Create subscriber lists by importing CSV files, adding contacts manually, or using the API to connect with your website.

• Build email templates using the drag-and-drop editor, WYSIWYG editor, Markdown, or raw HTML code depending on your preference.

• Create a campaign by selecting your subscriber list, choosing a template, writing your content, and scheduling or sending immediately.

• Track campaign performance through built-in analytics that show open rates, click rates, and bounces.

• Set up bounce handling to automatically manage failed deliveries and maintain list health.

• Self-hosted with full data control

• Unlimited subscribers and email sending

• Drag-and-drop visual email builder

• Multi-SMTP server support

• Subscriber segmentation with SQL queries

• Campaign analytics and reporting

• Transactional email API

• Bounce and webhook management

• Template library with Go language

• Privacy-compliant with GDPR tools

• S3-compatible media storage

• Open source under AGPLv3 license