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Brevo

Brevo

Last Updated:12/1/2025
Pricing:
FreeFreemiumSubscription
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What is Brevo

Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.

It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.

Features of Brevo

  • Email and SMS marketing with drag-and-drop editor

  • Multi-channel campaigns across WhatsApp, web push, and mobile wallet

  • Marketing automation with trigger-based workflows

  • Built-in CRM for sales pipeline management

  • AI content generation and send-time optimization

  • Landing page and form builder

  • A/B testing for campaigns

  • Advanced segmentation and personalization

  • Transactional email capabilities

  • Real-time analytics and heat maps

Brevo Pricing

Free

Free

What's included:
  • 300 emails per day (9,000/month)
  • Unlimited contact storage (up to 100,000)
  • Email campaigns and templates
  • Drag-and-drop email editor
  • Basic marketing automation (2,000 contacts/month)
  • Forms and signup pages
  • Sales CRM included
  • Basic reporting and analytics
  • Email support
  • Brevo branding on emails
Starter

$9 /mo

What's included:
  • From 5,000 emails per month
  • No daily sending limit
  • All Free plan features
  • Email templates and drag-and-drop editor
  • AI content generator
  • Advanced segmentation
  • Forms and basic reporting
  • Email support
  • Sales Essentials CRM ($31/month add-on)
  • Remove Brevo branding ($12/month add-on)
Most Popular
Standard

$18 /mo

What's included:
  • From 5,000 emails per month
  • Everything in Starter, plus:
  • Marketing automation (unlimited)
  • A/B testing capabilities
  • Advanced email reporting with heat maps
  • AI send time optimization
  • Web and event tracking
  • Landing pages (1 page included)
  • No Brevo logo
  • Sales Essentials ($31/month add-on)
Professional

$499 /mo

What's included:
  • From 150,000 emails per month
  • Everything in Standard, plus:
  • WhatsApp, Popups, Mobile & Web Push
  • Multi-user access (10 seats included)
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation and AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced ($65/month per user add-on)
Enterprise

Custom

What's included:
  • From 1 million emails per month
  • Everything in Professional, plus:
  • Multi-account management
  • Custom objects and data integrations
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Dedicated IP address
  • SSO and SAML authentication
  • Tailored onboarding
  • Customer Success Manager (CSM) support

FAQ's About Brevo

Is Brevo completely free to use?
Yes, Brevo offers a free plan forever that allows you to send 300 emails per day and store up to 100,000 contacts. This includes basic email campaigns, automation for 2,000 contacts monthly, forms, and a sales CRM. You can upgrade to paid plans ($9-$499+/month) when you need higher sending limits or advanced features.
How is Brevo different from Mailchimp?
Unlike Mailchimp which charges based on contact count, Brevo charges based on emails sent per month. This makes Brevo cheaper if you have many contacts but send infrequent campaigns. Brevo also includes SMS, WhatsApp, and built-in CRM features at lower price points than Mailchimp.
Can I use Brevo for transactional emails?
Yes, all Brevo plans include transactional email features with SMTP relay, REST APIs, unlimited log retention, and real-time delivery tracking. You can send order confirmations, password resets, shipping notifications, and other automated emails alongside your marketing campaigns.
Does Brevo support SMS and WhatsApp marketing?
Yes, Brevo supports multi-channel marketing including SMS and WhatsApp campaigns. SMS credits start at $32 for 1,000 messages. WhatsApp campaigns are available on Professional and Enterprise plans. You can manage all channels from the same dashboard.
What happens when I reach my email sending limit?
Brevo will pause your campaigns when you hit your monthly limit and notify you beforehand. You can purchase additional credits, upgrade to a higher plan, or wait until your next billing cycle. The free plan has a daily reset of 300 emails that doesn't roll over.
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