Brevo

Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.

It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.

Getting started with Brevo is straightforward. Here are the steps to use it effectively:

• Sign up for a free account on the Brevo website. You can start sending emails immediately without entering credit card details.

• Import your contact list or create signup forms to collect new subscribers. The platform supports CSV uploads and integrations with popular tools.

• Choose an email template from their library or design your own using the drag-and-drop editor. Add your logo, colors, and content to match your brand.

• Use segmentation to group contacts based on interests, behavior, or other criteria. This helps send more targeted messages that get better results.

• Set up automation workflows to send welcome emails, follow-ups, or abandoned cart reminders automatically based on customer actions.

• Track your campaign results with built-in analytics. See open rates, click rates, and heat maps showing where people clicked in your emails.

• Upgrade to paid plans when you need to send more emails or access advanced features like landing pages and multi-channel campaigns.

• Email and SMS marketing with drag-and-drop editor

• Multi-channel campaigns across WhatsApp, web push, and mobile wallet

• Marketing automation with trigger-based workflows

• Built-in CRM for sales pipeline management

• AI content generation and send-time optimization

• Landing page and form builder

• A/B testing for campaigns

• Advanced segmentation and personalization

• Transactional email capabilities

• Real-time analytics and heat maps