Best 20+ Tools for Digital Marketing Specialists in 2025
The Digital Marketing Specialist executes online marketing campaigns across various digital channels including search engines, social media, and email. They optimize conversion rates, manage paid advertising, track performance metrics, and implement data-driven strategies to maximize ROI and customer acquisition.

turboSMTP

turboSMTP
turboSMTP is an email relay service that acts as a bridge between your email program and your recipients. When you send an email through turboSMTP, it goes through their secure servers which have good relationships with internet providers worldwide.

SMTP.com

SMTP.com
SMTP.com is an email delivery platform that sends your business emails through their servers instead of your own. This means better delivery rates because they maintain good relationships with email providers and follow all the technical rules needed for emails to land in inboxes.

Loops

Loops
Loops is an email sending platform made for software companies. It lets you create and send three types of emails from one dashboard: campaigns (one-time announcements), loops (automated sequences), and transactional emails (password resets, receipts).

MailerLite

MailerLite
MailerLite is an all-in-one email marketing platform that helps you connect with your customers through email. You can create and send newsletters, build landing pages and websites, design signup forms, and set up automated email sequences. The platform uses a simple drag-and-drop editor that makes it easy to create professional-looking emails without any design skills.

GetResponse

GetResponse
GetResponse is a marketing platform that helps you send emails, build websites, create landing pages, and automate your marketing tasks. You can use it to collect email addresses, send newsletters, and create automated email sequences that respond to what your customers do.

SendPulse

SendPulse
SendPulse is a marketing automation tool that lets you reach customers through their preferred communication channels. You can send bulk emails, create SMS campaigns, build chatbots for Facebook, Instagram, WhatsApp and Telegram, send web push notifications, and manage customer relationships.

Brevo

Brevo
Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

Mailjet

Mailjet
Mailjet is a complete email platform that handles both marketing campaigns and automated transactional emails. You can design emails using templates or build your own from scratch without coding. The platform includes tools for managing contacts, creating email lists, and tracking how your emails perform.

Amazon SES

Amazon SES
Amazon SES is a service that sends and receives emails for your business through the internet. Instead of running your own email server, you use Amazon's system to handle everything. You can send marketing campaigns, order updates, password resets, or any other emails your application needs.

SendGrid

SendGrid
SendGrid is a complete email delivery system that works in the cloud. You can use it in two ways: through an API for automatic emails from your website or app, or through a user interface for creating marketing campaigns.