
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.





What is Loops
Loops is an email sending platform made for software companies. It lets you create and send three types of emails from one dashboard: campaigns (one-time announcements), loops (automated sequences), and transactional emails (password resets, receipts).
The platform features a Notion-style editor that makes creating emails feel familiar and easy. You can add text, images, buttons, and dynamic content without touching code. Unlike older tools like Mailchimp or ConvertKit, Loops focuses only on what SaaS companies need, without extra features that complicate things.
Everything runs on strong email delivery systems, so your messages actually reach inboxes. You can connect Loops with your app through their API, trigger emails based on user actions, and track how people engage with your messages.
How to Use Loops
Getting started with Loops is straightforward. Here's how to use it effectively:
Sign up and connect your email domain. Loops guides you through setting up proper authentication so your emails don't land in spam folders.
Import your contacts via CSV upload, API, or through integrations with tools like Stripe or Zapier. Add properties to contacts like name, plan type, or signup date.
Create your first email using the block editor. Choose from campaigns (newsletters), loops (automated sequences), or transactional emails (one-off messages).
Set up audience segments using filters. Send emails to specific groups based on properties, user behavior, or subscription status.
Build automated loops that trigger when users perform actions in your app, like signing up or upgrading their plan.
Track email performance through the dashboard. See open rates, click rates, and how contacts engage over time.
Features of Loops
Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use
Loops Pricing
Free
Free
- Up to 100 subscribers
- 4,000 email sends per month
- All email types (campaigns, loops, transactional)
- Notion-style editor
- API access
- Basic analytics
- "Powered by Loops" footer in emails
Starter
$49 /mo
- Up to 5,000 subscribers
- Unlimited email sends
- All email types included
- No "Powered by Loops" branding
- Full API access
- Zapier integration
- Advanced segmentation
- Analytics and reporting
- Email deliverability tools
Growth
$249 /mo
- Up to 50,000 subscribers
- Unlimited email sends
- All features included
- Priority support
- Advanced analytics
- Custom integrations
- Team collaboration
- Dedicated deliverability support
Custom
Custom
- 50,000+ subscribers
- Unlimited everything
- White-glove onboarding
- Custom integrations
- Dedicated account manager
- SLA guarantees
- Custom contracts
- Volume discounts available
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