Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
What is Mailchimp
Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.
Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.
How to Use Mailchimp
Getting started with Mailchimp is straightforward. Here are the main steps:
Create a free account on the Mailchimp website and choose a plan that fits your needs. The free plan works well for getting started.
Add your contacts by uploading a list or connecting your online store. You can organize contacts into different groups based on their interests or past purchases.
Design your email using the drag-and-drop editor. Pick from ready-made templates or create your own design. Add your message, images, and links.
Choose who receives your email by selecting your contact groups. You can send to everyone or just specific people.
Preview your email on different devices to make sure it looks good, then schedule it to send now or later.
After sending, check the results to see how many people opened your email and clicked your links. Use this information to improve future campaigns.
Features of Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
Mailchimp Pricing
Free
Free
- Up to 500 contacts
- 1,000 monthly email sends
- 1 user seat
- 1 audience
- Email support for first 30 days
- Basic email templates
- Marketing CRM
- Forms and landing pages
- Creative Assistant
- Limited reporting and analytics
Essentials
$13 /mo
- Starting price: $13/month for 500 contacts
- 5,000 monthly email sends
- 3 user seats
- 3 audiences
- 24/7 email and chat support
- Marketing automation (up to 4 flow steps)
- 2 role-based access levels
- Pre-built email templates
- A/B testing
- Custom-coded templates (until Dec 31, 2025)
Standard
$20 /mo
- Starting price: $20/month for 500 contacts
- 6,000 monthly email sends
- 5 user seats
- 5 audiences
- 24/7 email and chat support
- Marketing automation (up to 200 flow steps)
- 4 role-based access levels
- Generative AI features at no extra cost
- Custom-coded templates
- Behavioral targeting
Premium
$350 /mo
- Starting price: $350/month for 10,000 contacts
- 150,000 monthly email sends
- Unlimited user seats
- Unlimited audiences
- Phone and priority support
- Marketing automation (up to 200 flow steps)
- 5 role-based access levels
- Generative AI features at no extra cost
- Custom-coded templates
- Advanced segmentation
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