Drip
Drip is an email marketing platform built for online stores to automate campaigns, boost sales, and create personalized customer experiences.
What is Drip
Drip is a tool that helps online stores communicate with customers through email and text messages. When someone visits your store, Drip tracks what they look at and helps you send them relevant messages later. For example, if someone adds items to their cart but leaves without buying, Drip can automatically send them a reminder.
The platform includes ready-made templates for common situations like welcome emails, abandoned cart reminders, and follow-ups after a purchase. You can also create custom workflows that send different messages based on what customers do on your website.
Drip works best for businesses that sell physical products, digital goods, or subscriptions online. It connects with over 200 shopping and business tools.
How to Use Drip
Using Drip is straightforward once you connect it to your store. Here are the steps to get started:
Connect your store by linking Drip to your shopping platform like Shopify or WooCommerce. This takes just a few minutes and lets Drip access your customer and order information.
Set up forms and popups on your website to collect email addresses from visitors. Drip includes templates you can customize to match your brand.
Choose a workflow template from Drip's library of over 20 pre-built campaigns. Popular options include welcome series for new subscribers and abandoned cart recovery.
Customize the emails by editing the text, images, and timing of each message. You can preview how emails look before sending them.
Monitor results through Drip's dashboard, which shows open rates, clicks, and revenue generated from each campaign. Use this data to improve your messages over time.
Features of Drip
Automated email workflows for online stores
Abandoned cart recovery campaigns
Welcome series for new customers
Post-purchase follow-up sequences
Dynamic customer segmentation
Onsite popups and forms
SMS marketing capabilities
Visual workflow builder
Revenue tracking and analytics
200+ ecommerce integrations
Pre-built campaign templates
Email and chat support
Unlimited email sending
API access for developers
Drip Pricing
Starter
$39 /mo
- 1-2,500 contacts
- Unlimited email sends
- Email support
- Dynamic segments
- Onsite campaigns (popups & forms)
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Pre-built workflow templates
- Revenue attribution tracking
Growing Business
$154 /mo
- 9,001-10,000 contacts
- Unlimited email sends
- Chat and email support
- Dynamic segments
- Onsite campaigns (popups & forms)
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Pre-built workflow templates
- Revenue attribution tracking
Enterprise
$1199 /mo
- 95,001-100,000 contacts
- 1,200,000 email sends included
- Chat and email support
- Dynamic segments
- Onsite campaigns (popups & forms)
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration assistance
- Personalized onboarding
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