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Drip

Drip

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Last Updated:3/7/2026
Pricing:
PaidSubscription
Category:
Marketing AutomationAI Email MarketingAI Customer SegmentationMarketing AnalyticsEmail Campaign ManagementBulk Email Sender
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What is Drip

Drip is a tool that helps online stores communicate with customers through email and text messages. When someone visits your store, Drip tracks what they look at and helps you send them relevant messages later. For example, if someone adds items to their cart but leaves without buying, Drip can automatically send them a reminder.

The platform includes ready-made templates for common situations like welcome emails, abandoned cart reminders, and follow-ups after a purchase. You can also create custom workflows that send different messages based on what customers do on your website.

Drip works best for businesses that sell physical products, digital goods, or subscriptions online. It connects with over 200 shopping and business tools.

Features of Drip

  • Automated email workflows for online stores

  • Abandoned cart recovery campaigns

  • Welcome series for new customers

  • Post-purchase follow-up sequences

  • Dynamic customer segmentation

  • Onsite popups and forms

  • SMS marketing capabilities

  • Visual workflow builder

  • Revenue tracking and analytics

  • 200+ ecommerce integrations

  • Pre-built campaign templates

  • Email and chat support

  • Unlimited email sending

  • API access for developers

Drip Pricing

Most Popular
Starter

$39 /mo

What's included:
  • 1-2,500 contacts
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns (popups & forms)
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Pre-built workflow templates
  • Revenue attribution tracking
Growing Business

$154 /mo

What's included:
  • 9,001-10,000 contacts
  • Unlimited email sends
  • Chat and email support
  • Dynamic segments
  • Onsite campaigns (popups & forms)
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Pre-built workflow templates
  • Revenue attribution tracking
Enterprise

$1199 /mo

What's included:
  • 95,001-100,000 contacts
  • 1,200,000 email sends included
  • Chat and email support
  • Dynamic segments
  • Onsite campaigns (popups & forms)
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Free migration assistance
  • Personalized onboarding

Drip Use Cases

FAQ's About Drip

Is Drip only for ecommerce businesses?
While Drip is designed primarily for online stores and ecommerce businesses, it can work for any business that needs email marketing automation. However, its features like abandoned cart recovery, product recommendations, and revenue tracking are specifically built for stores selling products online.
How is Drip different from other email marketing tools?
Drip focuses specifically on ecommerce businesses, offering features like direct integration with shopping platforms, revenue attribution for each campaign, and behavior-based automation tied to shopping actions. Unlike general email tools, it tracks customer purchases and browsing to send more relevant messages.
Do I need technical skills to use Drip?
No technical skills are required. Drip includes a visual workflow builder that uses drag-and-drop functionality, pre-built campaign templates, and step-by-step guidance. However, for advanced customizations or integrations, some technical knowledge can be helpful.
Can I switch from my current email platform to Drip?
Yes, Drip offers free migration assistance for accounts with over 17,500 contacts. For smaller lists, you can export your contacts from your current platform and import them into Drip. The support team can guide you through the process to ensure a smooth transition.
What kind of support does Drip provide?
All Drip plans include email support with responses typically within 1-2 business days. Higher-tier plans also include live chat support. Additionally, Drip offers a comprehensive help center, video tutorials, and detailed documentation to help you succeed with the platform.
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