Persona

Persona is a comprehensive identity verification and management platform that helps businesses automate their Know Your Customer (KYC) and Anti-Money Laundering (AML) programs. The platform allows companies to securely collect, verify, and manage user identities throughout the entire customer lifecycle.

Persona offers a flexible, no-code solution that can be customized to meet specific business needs and regulatory requirements across different industries and regions. The platform supports various verification methods including government ID checks, selfie liveness detection, phone and email verification, database checks, and watchlist screening.

What sets Persona apart is its modular approach—businesses can pick and choose which verification components they need and configure them to create custom workflows. The platform also includes advanced fraud detection tools, case management features, and detailed analytics to help businesses make informed decisions about user risk while maintaining high conversion rates.

Getting started with Persona is straightforward and designed for both technical and non-technical teams. First, sign up for a free Starter account at withpersona.com, which includes 500 free verifications per month. The platform offers multiple integration options to fit your technical setup.

Integration Options:

• Hosted Flow: A ready-to-use verification page that requires no coding

• Drop-in Widget: Can be integrated with less than 10 lines of code

• Mobile SDK: For iOS and Android apps

• API Integration: For custom implementations

Setup Process: Configure your verification flow using Persona's no-code dashboard. Choose which types of verification you need (ID checks, selfies, database lookups) and customize the user experience to match your brand. Set up business rules for automatic approval or rejection based on risk signals. Test everything in sandbox mode before going live.

Best Practices: Start with basic ID and selfie verification, then add additional checks as needed. Use Persona's templates for common use cases, and leverage their fraud detection tools to catch suspicious activity early.

• Government ID verification across 200+ countries

• Selfie liveness and anti-spoofing technology

• KYC/AML compliance automation

• Real-time watchlist and sanctions screening

• Case management and manual review tools

• No-code workflow configuration

• API and mobile SDK integration

• Advanced fraud detection and prevention

• Multi-language global support

• Enterprise-grade security and compliance