Persona

In today's digital world, verifying user identities has become crucial for businesses to fight fraud and meet legal requirements. Persona makes this process simple and secure.

Founded in 2018 and based in San Francisco, Persona has grown into a leading identity verification platform that processes over 300 million verifications annually. The company recently raised $200 million to build what they call "the verified identity layer for the internet."

Persona helps businesses of all sizes—from startups to large enterprises—verify customer identities, comply with KYC/AML regulations, and prevent fraud. With coverage across 200+ countries and territories, Persona provides the tools businesses need to build trust while keeping bad actors out of their platforms.

Persona is a comprehensive identity verification and management platform that helps businesses automate their Know Your Customer (KYC) and Anti-Money Laundering (AML) programs. The platform allows companies to securely collect, verify, and manage user identities throughout the entire customer lifecycle.

Persona offers a flexible, no-code solution that can be customized to meet specific business needs and regulatory requirements across different industries and regions. The platform supports various verification methods including government ID checks, selfie liveness detection, phone and email verification, database checks, and watchlist screening.

What sets Persona apart is its modular approach—businesses can pick and choose which verification components they need and configure them to create custom workflows. The platform also includes advanced fraud detection tools, case management features, and detailed analytics to help businesses make informed decisions about user risk while maintaining high conversion rates.

Getting started with Persona is straightforward and designed for both technical and non-technical teams. First, sign up for a free Starter account at withpersona.com, which includes 500 free verifications per month. The platform offers multiple integration options to fit your technical setup.

Integration Options:

• Hosted Flow: A ready-to-use verification page that requires no coding

• Drop-in Widget: Can be integrated with less than 10 lines of code

• Mobile SDK: For iOS and Android apps

• API Integration: For custom implementations

Setup Process: Configure your verification flow using Persona's no-code dashboard. Choose which types of verification you need (ID checks, selfies, database lookups) and customize the user experience to match your brand. Set up business rules for automatic approval or rejection based on risk signals. Test everything in sandbox mode before going live.

Best Practices: Start with basic ID and selfie verification, then add additional checks as needed. Use Persona's templates for common use cases, and leverage their fraud detection tools to catch suspicious activity early.

Persona offers a comprehensive suite of identity verification and compliance tools designed to meet diverse business needs across multiple industries.

Core Verification Features:

• Government ID Verification: Supports 200+ countries and territories with hundreds of document types

• Selfie Liveness Checks: Advanced anti-spoofing technology to prevent deepfakes and fraud

• Database Verification: Cross-reference user information against authoritative sources

• NFC Document Reading: Enhanced security through chip-based verification

• Phone and Email Verification: Validate contact information and device ownership

Compliance and Risk Management:

• KYC/AML Automation: Streamlined compliance workflows for financial regulations

• Watchlist Screening: Real-time checks against global sanctions and PEP lists

• Adverse Media Monitoring: Automated negative news screening

• Case Management: Centralized hub for manual review and investigations

• Audit Trails: Comprehensive logging for regulatory reporting

Platform Features:

• No-Code Configuration: Build workflows without engineering resources

• API and SDK Support: Flexible integration options

• Global Coverage: Multi-language support and regional compliance

• Real-time Analytics: Detailed insights into verification performance and fraud patterns

Persona offers flexible pricing plans designed to accommodate businesses at every stage of growth.

Starter Plan (Free): Perfect for getting started with 500 free verifications per month, including government ID checks and optional selfie verification. No upfront commitment required.

Essential Plan ($250/month): Designed for small to medium businesses, includes 500 free services monthly with additional verifications at $1.50 each. Features templated verification flows, platform automation tools, and email support.

Growth Plan (Custom Pricing): Recommended for most businesses, includes the full suite of verification checks, fraud tools, KYB services, advanced security features, and guided implementation support.

Enterprise Plan (Custom Pricing): Tailored solutions for large organizations with multi-organization partitioning, custom compliance programs, dedicated support, and early access to new features. Enterprise customers often negotiate volume discounts and custom pricing structures based on their specific needs.