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Persona

Persona

Identity Verification & KYC Platform

Last Updated:9/5/2025
Pricing:
FreemiumSubscriptionCustom
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What is Persona

Persona is a comprehensive identity verification and management platform that helps businesses automate their Know Your Customer (KYC) and Anti-Money Laundering (AML) programs. The platform allows companies to securely collect, verify, and manage user identities throughout the entire customer lifecycle.

Persona offers a flexible, no-code solution that can be customized to meet specific business needs and regulatory requirements across different industries and regions. The platform supports various verification methods including government ID checks, selfie liveness detection, phone and email verification, database checks, and watchlist screening.

What sets Persona apart is its modular approach—businesses can pick and choose which verification components they need and configure them to create custom workflows. The platform also includes advanced fraud detection tools, case management features, and detailed analytics to help businesses make informed decisions about user risk while maintaining high conversion rates.

Features of Persona

  • Government ID verification across 200+ countries

  • Selfie liveness and anti-spoofing technology

  • KYC/AML compliance automation

  • Real-time watchlist and sanctions screening

  • Case management and manual review tools

  • No-code workflow configuration

  • API and mobile SDK integration

  • Advanced fraud detection and prevention

  • Multi-language global support

  • Enterprise-grade security and compliance

Persona Pricing

Starter
Free
  • 500 free verifications per month
  • Government ID verification
  • Optional selfie checks
  • Basic fraud detection
  • Email support
  • No-code hosted flow
  • Basic API access
Most Popular
Essential
$250/mo
  • 500 free services monthly
  • $1.50 per additional verification
  • Templated verification flows
  • Platform automation tools
  • Self-guided integration
  • Email support
  • SOC 2 Type 2 hosting
  • Mobile SDK access
Growth
Custom
  • Full suite of verification checks
  • KYB services and fraud tools
  • Graph and 3rd-party marketplace apps
  • Guided implementation support
  • Advanced security configuration
  • SAML/SSO integration
  • Dedicated customer success
  • Custom pricing based on volume
Enterprise
Custom
  • Fully bespoke identity programs
  • Multi-organization partitioning
  • Custom access controls
  • Dedicated support team
  • Early access to new features
  • Custom compliance programs
  • Priority implementation
  • Volume-based pricing discounts

FAQ's About Persona

Yes, Persona offers a free Starter plan with 500 identity verifications per month, including government ID checks and optional selfie verification. This allows businesses to test the platform before upgrading to paid plans.
Persona supports hundreds of government-issued ID types from 200+ countries and territories, including passports, driver's licenses, national ID cards, and mobile driver's licenses (mDL). The platform uses advanced AI to detect fraudulent documents.
Most verifications are completed in 5-10 seconds for government IDs and 3 seconds for selfie checks. The platform is designed for real-time verification to minimize user friction during onboarding.
Yes, Persona maintains compliance with GDPR, CCPA, SOC 2 Type 2, and other major privacy and security standards. The platform offers granular controls for data retention, redaction, and access permissions to meet regional requirements.
Absolutely. Persona offers multiple integration options including hosted flows (no coding required), drop-in widgets (less than 10 lines of code), mobile SDKs, and comprehensive APIs for custom implementations.
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