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Appfigures vs Heap: Features, Pricing and User Reviews 2026

Compare features, pricing, reviews, and more to make an informed decision

Try Appfigures
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Appfigures

Appfigures is a mobile app analytics platform that helps developers track performance, optimize app store presence, and analyze competitors.

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Try Heap
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Heap

Heap is a digital insights platform that automatically captures user behavior to help businesses improve conversion and customer experience.

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Appfigures

  • Complete app store analytics for downloads, revenue, and rankings

  • ASO keyword research and rank tracking tools

  • Competitive intelligence and market analysis

  • Review monitoring and sentiment analysis across all stores

  • Email reports and real-time alerts

  • API access for custom integrations

  • Multi-store support (iOS, Android, and more)

  • Team collaboration and user permissions

  • Ad network and usage analytics integration

  • Export capabilities for further analysis

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Heap

  • Automatic user behavior capture across web and mobile

  • Session replay and user journey visualization

  • Funnel analysis and conversion tracking

  • Real-time analytics and live data feeds

  • Retroactive data analysis capabilities

  • Heat maps and engagement tracking

  • Cohort and retention analysis

  • Advanced user segmentation

  • API integrations and data exports

  • No-code event definition and labeling

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Appfigures

Appfigures offers flexible pricing plans designed to scale with your business needs, from indie developers to large enterprises.

Free Starter Plan: Track up to 5 apps with basic analytics and limited app intelligence features. Perfect for trying out the platform or managing a small app portfolio.

Connect Plan: Starting at $9.99/month, this plan includes enhanced analytics, email reports, and API access for growing developers who need more detailed insights.

Monitor, Optimize, Boost, and Grow Plans: These advanced plans offer unlimited app tracking, full competitive intelligence access, advanced ASO tools, review management, and premium features. Pricing scales based on the number of apps tracked and features needed.

Enterprise Solutions: Custom pricing available for large organizations with specific requirements, including dedicated support, enhanced security features, and bulk data access.

All plans offer monthly billing with no long-term contracts, and you can upgrade or downgrade anytime based on your needs.

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Heap

Heap offers flexible pricing plans to accommodate different business sizes and needs:

  • Free Plan: Perfect for startups and small teams, includes up to 10,000 monthly sessions, core analytics charts, 6 months data history, and basic integrations.

  • Growth Plan: Designed for scaling startups, adds AI-powered analyst chat, unlimited users and reports, CSV exports, 12 months data history, and email support. Pricing is custom based on session volume.

  • Pro Plan: Built for established businesses, includes everything in Growth plus account analytics, engagement matrix, report alerts, session replay add-on, and standard support with dedicated customer success management.

  • Premier Plan: Enterprise-level solution with unlimited projects, data warehouse integration, behavioral targeting, advanced user permissions, region-specific storage, and premium support.

All paid plans include custom pricing based on monthly session volume, with add-ons available for extended data history, additional integrations, and professional services.