Heap

Heap is a product analytics tool that automatically tracks and analyzes user behavior on websites and mobile applications. Unlike traditional analytics platforms that require manual setup for each event you want to track, Heap captures everything automatically from the moment you install its code snippet.

The platform provides features like funnel analysis, session replay, user journey mapping, and conversion tracking. You can see exactly how users navigate through your product, where they encounter friction, and what leads to successful conversions. Heap also offers retroactive analysis, meaning you can analyze historical data for events you didn't initially plan to track.

This makes it particularly valuable for product managers, marketers, and UX designers who need comprehensive insights into user behavior to optimize their digital experiences.

Using Heap is straightforward and requires minimal technical setup:

• Install the tracking code: Add Heap's JavaScript snippet to your website or integrate their SDK into your mobile app. This automatically starts capturing user interactions.

• Let it collect data: Heap will automatically track all user actions including clicks, page views, form submissions, and app interactions without any additional coding.

• Define events: Use Heap's visual event labeler to define specific actions you want to analyze. You can do this retroactively for historical data.

• Create reports: Build funnels, analyze user journeys, and create custom reports to understand user behavior patterns.

• Use Session Replay: Watch recordings of actual user sessions to see exactly how people use your product.

• Set up alerts: Configure notifications for important metrics or unusual user behavior patterns.

The platform requires no technical expertise once installed, making it accessible to non-technical team members.

• Automatic user behavior capture across web and mobile

• Session replay and user journey visualization

• Funnel analysis and conversion tracking

• Real-time analytics and live data feeds

• Retroactive data analysis capabilities

• Heat maps and engagement tracking

• Cohort and retention analysis

• Advanced user segmentation

• API integrations and data exports

• No-code event definition and labeling