Usermaven

Usermaven is a privacy-focused analytics platform that provides both website analytics and product analytics in one simple tool. Founded in 2021, this cloud-based solution serves as a smart alternative to Google Analytics, focusing on ease of use and privacy compliance.

The platform automatically captures user interactions like clicks, form submissions, and page visits without requiring any coding knowledge. What makes Usermaven special is its commitment to privacy – it offers cookieless tracking, hosts data in EU servers, and fully complies with GDPR and CCPA regulations.

Usermaven combines the power of advanced analytics with AI-driven insights to help businesses understand user behavior, track marketing campaigns, and improve product adoption. The tool serves everyone from small business owners to large enterprises, providing clear, actionable data that helps make better business decisions without compromising user privacy.

Getting started with Usermaven is straightforward and requires no technical expertise. First, sign up for a free 14-day trial at usermaven.com and create your workspace. The setup process involves adding a simple tracking code to your website – no complex configuration needed.

Here's how to get the most from Usermaven:

• Install the tracking pixel – Copy and paste the provided code into your website header

• Set up conversion goals – Define important actions like signups, purchases, or downloads

• Create custom events – Track specific buttons, links, or user interactions automatically

• Use funnel analysis – See where users drop off in your conversion process

• Explore user journeys – Understand how visitors navigate through your site

• Set up attribution tracking – Connect marketing efforts to actual conversions

• Generate reports – Create automated weekly or monthly reports for your team

The Maven AI feature provides intelligent insights and recommendations, making it easy to spot trends and opportunities. The dashboard presents everything in a clean, easy-to-understand format that anyone can use.

• Automatic event tracking without coding required

• AI-powered insights and recommendations

• Funnel analysis and user journey mapping

• Multi-touch attribution across marketing channels

• Real-time analytics and custom dashboards

• Privacy-compliant with GDPR/CCPA standards

• User and company segmentation tools

• Marketing integrations (Google Ads, Meta, LinkedIn)

• Product analytics for SaaS businesses

• EU-hosted data and cookieless tracking