Best 10 Tools for Analyzing Audience Data in 2025

Amplitude is a product analytics platform that tracks user behavior through events and interactions. Unlike traditional web analytics that focus on page views, Amplitude captures specific actions like button clicks, feature usage, and user flows to create detailed user journey maps.

Papermark is a secure document sharing tool that helps you track how people engage with your files. Unlike traditional file sharing services, Papermark shows you exactly who viewed your documents, how long they spent on each page, and which sections got the most attention.

DeckLinks is a sales enablement platform that transforms static PDF documents into interactive video presentations with powerful analytics. Think of it as giving your documents a human voice and eyes to see how people respond.

FullStory is a digital experience intelligence platform that automatically captures and analyzes user behavior on websites and mobile applications. Think of it as having a security camera for your digital products, but instead of just recording, it understands what's happening.

Factors.AI is a comprehensive B2B demand generation platform that combines account intelligence, intent tracking, and campaign automation in one solution. Think of it as your AI-powered command center for identifying and converting high-value prospects.

Heap is a product analytics tool that automatically tracks and analyzes user behavior on websites and mobile applications. Unlike traditional analytics platforms that require manual setup for each event you want to track, Heap captures everything automatically from the moment you install its code snippet.

Competitors App is a comprehensive competitor monitoring solution designed to track and analyze marketing strategies of businesses in your industry. Think of it as your personal spy who watches your competitors 24/7 and reports back with important updates.

June was a product analytics platform built specifically for B2B SaaS companies. Instead of tracking individual users like most analytics tools, June focused on how entire companies and organizations used your product. This company-level approach made it easier to understand customer health and spot early warning signs of churn.

Usermaven is a privacy-focused analytics platform that provides both website analytics and product analytics in one simple tool. Founded in 2021, this cloud-based solution serves as a smart alternative to Google Analytics, focusing on ease of use and privacy compliance.

Narrative BI is an AI-powered business intelligence platform designed for growth teams and marketing agencies. It automatically analyzes your marketing and business data, then creates easy-to-read reports in plain English instead of complex charts and numbers.