
Factors.AI
Factors.AI is an AI-powered B2B demand generation platform that helps teams identify accounts, track intent signals, and drive pipeline growth.





What is Factors.AI
Factors.AI is a comprehensive B2B demand generation platform that combines account intelligence, intent tracking, and campaign automation in one solution. Think of it as your AI-powered command center for identifying and converting high-value prospects.
The platform uses advanced IP intelligence to reveal anonymous companies visiting your website, achieving an industry-leading 64% match rate compared to competitors' 40%. Beyond visitor identification, Factors.AI tracks intent signals across multiple channels including your website, CRM, LinkedIn, and G2 reviews.
This creates a complete picture of account engagement and buying readiness. The platform also includes automated campaign tools for LinkedIn and Google ads, plus comprehensive analytics to measure what's working. Founded to solve the fragmented nature of B2B marketing tools, Factors.AI serves over 500 GTM teams at high-growth companies, helping them drive more pipeline with less manual effort and better targeting precision.
How to Use Factors.AI
Getting started with Factors.AI is straightforward and takes about 30 minutes. First, sign up for a free account and connect your website by installing the tracking code. The platform immediately begins identifying anonymous visitors and building your account database.
Key steps to maximize results:
Connect your tools - Link your CRM, ad accounts, and other marketing platforms for unified data
Set up segments - Create target account lists using firmographic and behavioral filters
Configure alerts - Get notified when high-intent accounts visit your website or show buying signals
Launch campaigns - Use the LinkedIn AdPilot to create targeted campaigns based on visitor behavior
Track performance - Monitor attribution and ROI through the unified analytics dashboard
The AI-powered "Explain" feature automatically analyzes your funnels and suggests optimizations. Start with the free plan to identify up to 200 companies monthly, then upgrade as your needs grow. The customer success team provides personalized support to help you set up custom workflows and maximize your investment from day one.
Features of Factors.AI
AI-powered account identification with 64% accuracy rate
Intent signal tracking across website, CRM, LinkedIn, and G2
Automated LinkedIn and Google ad campaign management
Multi-touch revenue attribution and ROI measurement
Real-time alerts for high-intent account activities
Deep CRM and marketing tool integrations
AI-driven conversion optimization insights
Custom reporting and analytics dashboards
Account scoring and segmentation tools
Factors.AI Pricing
Free
Free
- Identify up to 200 companies per month
- Basic account intelligence
- Website visitor tracking
- Email support
- 30-minute setup assistance
Starter
$399 /mo
- Track up to 3,000 companies monthly
- 5 user seats included
- Basic CRM integrations
- Campaign analytics
- Custom events tracking
- Email support
- Additional users at $25/month each
Growth
$999 /mo
- Track up to 8,000 companies monthly
- 10 user seats included
- Advanced CRM integrations
- AI-powered Explain feature
- Automated weekly insights
- LinkedIn AdPilot access
- Priority support
- Custom attribution models
Enterprise
Custom
- Unlimited account tracking
- 25+ user seats included
- Custom features and integrations
- Dedicated customer success manager
- Platinum support
- Custom attribution models
- Advanced security features
- SLA guarantees
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