
FullStory
Digital Experience Analytics with Session Replay & Heatmaps
FullStory captures user behavior with session replay and heatmaps to help businesses optimize digital experiences and boost conversions.
What is FullStory
FullStory is a digital experience intelligence platform that automatically captures and analyzes user behavior on websites and mobile applications. Think of it as having a security camera for your digital products, but instead of just recording, it understands what's happening.
The platform uses advanced technology to record every user session, showing you exactly how visitors navigate your site, where they click, how they scroll, and what causes them to leave. Unlike basic analytics that only show numbers, FullStory provides the context behind those numbers through session replays and behavioral insights.
FullStory serves businesses of all sizes, from startups to large enterprises, helping product teams, marketers, UX designers, and customer support staff understand their users better. With features like automatic error detection, conversion funnels, and AI-powered analysis, it turns user behavior data into actionable insights for improving digital experiences.
Features of FullStory
Pixel-perfect session replay recordings
Click and scroll heatmaps for web and mobile
Conversion funnel analysis with drop-off tracking
Automatic error and frustration signal detection
AI-powered behavioral insights and summaries
Advanced search and user segmentation tools
GDPR-compliant privacy controls and data masking
Integrations with Google Analytics and support tools
Real-time alerts for UX issues
FullStory Pricing
Free
- Basic session replay
- Limited monthly sessions
- Basic analytics and insights
- Heatmaps (limited)
- User search and filtering
- 14-day Business plan trial
Business
- Increased session volume
- Advanced search and segmentation
- Conversion funnels
- Error detection and alerts
- Basic integrations
- Email support
Advanced
- Higher session limits
- Custom events and properties
- Advanced analytics
- Priority support
- API access
- Advanced integrations
Enterprise
- Unlimited sessions
- SSO and advanced security
- Dedicated customer success manager
- Custom integrations
- Advanced privacy controls
- SLA guarantee
FullStory Use Cases
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