FullStory

FullStory is a digital experience intelligence platform that automatically captures and analyzes user behavior on websites and mobile applications. Think of it as having a security camera for your digital products, but instead of just recording, it understands what's happening.

The platform uses advanced technology to record every user session, showing you exactly how visitors navigate your site, where they click, how they scroll, and what causes them to leave. Unlike basic analytics that only show numbers, FullStory provides the context behind those numbers through session replays and behavioral insights.

FullStory serves businesses of all sizes, from startups to large enterprises, helping product teams, marketers, UX designers, and customer support staff understand their users better. With features like automatic error detection, conversion funnels, and AI-powered analysis, it turns user behavior data into actionable insights for improving digital experiences.

Getting started with FullStory is straightforward and requires minimal technical setup. First, create your free account at FullStory.com and add their simple code snippet to your website or mobile app. The platform starts capturing user sessions automatically within minutes.

Here's how to maximize FullStory's value:

• Watch session replays to see exactly how users interact with your site

• Use the search function to find specific user behaviors or issues quickly

• Create funnels to track user journeys and identify drop-off points

• Review heatmaps to understand where users click and scroll most

• Set up alerts for rage clicks and other frustration signals

• Integrate with your existing tools like Google Analytics or support platforms

The platform's powerful search lets you filter sessions by user actions, errors, or custom events. You can segment users, compare time periods, and share insights with your team. FullStory also provides automatic summaries of user sessions using AI, making it easier to quickly understand user behavior patterns and spot opportunities for improvement.

• Pixel-perfect session replay recordings

• Click and scroll heatmaps for web and mobile

• Conversion funnel analysis with drop-off tracking

• Automatic error and frustration signal detection

• AI-powered behavioral insights and summaries

• Advanced search and user segmentation tools

• GDPR-compliant privacy controls and data masking

• Integrations with Google Analytics and support tools

• Real-time alerts for UX issues