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FullStory

FullStory

Digital Experience Analytics with Session Replay & Heatmaps

Last Updated:9/23/2025
Pricing:
FreemiumSubscription
Connect:
OpenArt

OpenArt

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Vidnoz AI

Vidnoz AI

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Granola

Granola

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What is FullStory

FullStory is a digital experience intelligence platform that automatically captures and analyzes user behavior on websites and mobile applications. Think of it as having a security camera for your digital products, but instead of just recording, it understands what's happening.

The platform uses advanced technology to record every user session, showing you exactly how visitors navigate your site, where they click, how they scroll, and what causes them to leave. Unlike basic analytics that only show numbers, FullStory provides the context behind those numbers through session replays and behavioral insights.

FullStory serves businesses of all sizes, from startups to large enterprises, helping product teams, marketers, UX designers, and customer support staff understand their users better. With features like automatic error detection, conversion funnels, and AI-powered analysis, it turns user behavior data into actionable insights for improving digital experiences.

Features of FullStory

  • Pixel-perfect session replay recordings

  • Click and scroll heatmaps for web and mobile

  • Conversion funnel analysis with drop-off tracking

  • Automatic error and frustration signal detection

  • AI-powered behavioral insights and summaries

  • Advanced search and user segmentation tools

  • GDPR-compliant privacy controls and data masking

  • Integrations with Google Analytics and support tools

  • Real-time alerts for UX issues

FullStory Pricing

Free
Free
  • Basic session replay
  • Limited monthly sessions
  • Basic analytics and insights
  • Heatmaps (limited)
  • User search and filtering
  • 14-day Business plan trial
Most Popular
Business
Custom
  • Increased session volume
  • Advanced search and segmentation
  • Conversion funnels
  • Error detection and alerts
  • Basic integrations
  • Email support
Advanced
Custom
  • Higher session limits
  • Custom events and properties
  • Advanced analytics
  • Priority support
  • API access
  • Advanced integrations
Enterprise
Custom
  • Unlimited sessions
  • SSO and advanced security
  • Dedicated customer success manager
  • Custom integrations
  • Advanced privacy controls
  • SLA guarantee

FAQ's About FullStory

FullStory is a digital experience analytics platform that captures user behavior on websites and mobile apps through session replay, heatmaps, and behavioral tracking. It automatically records user interactions and provides insights to help optimize user experiences and increase conversions.
FullStory offers a free plan with basic features and paid plans starting around $200-850 per month based on session volume and features. They provide custom enterprise pricing and startup discounts. Contact their sales team for specific pricing based on your needs.
Yes, FullStory is built with privacy-first principles and includes automatic data masking, user consent management, and GDPR compliance features. You can control what data is captured and ensure sensitive information is never recorded or stored.
While Google Analytics shows you what happened with numbers and charts, FullStory shows you how it happened through session replays and heatmaps. FullStory provides qualitative insights into user behavior, while Google Analytics focuses on quantitative data.
Yes, FullStory supports both web and native mobile app tracking for iOS and Android. You can capture user interactions, create heatmaps, and replay sessions across all platforms, giving you a complete view of your digital experience.
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