Best 5 Tools for Conducting User Research in 2025

Zefi.ai is a platform that collects and analyzes customer feedback using artificial intelligence. It connects to over 100 different tools like Zendesk, Slack, Intercom, and social media platforms to gather all your customer conversations in one place. The AI then sorts this feedback into categories and finds important trends that help you understand customer needs better.

Amplitude is a product analytics platform that tracks user behavior through events and interactions. Unlike traditional web analytics that focus on page views, Amplitude captures specific actions like button clicks, feature usage, and user flows to create detailed user journey maps.

Mitzu is a warehouse-native product analytics platform designed specifically for businesses that want to analyze their data without the complexity and costs of traditional analytics tools. Think of it as a smart layer that sits on top of your existing data warehouse, automatically generating SQL queries based on your questions and needs.

Heap is a product analytics tool that automatically tracks and analyzes user behavior on websites and mobile applications. Unlike traditional analytics platforms that require manual setup for each event you want to track, Heap captures everything automatically from the moment you install its code snippet.

FullStory is a digital experience intelligence platform that automatically captures and analyzes user behavior on websites and mobile applications. Think of it as having a security camera for your digital products, but instead of just recording, it understands what's happening.