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Pendo
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Added:9/23/2025
Type:Saas
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Pricing:
FREEMIUMSUBSCRIPTION
AI-PoweredMachine LearningSaaSNo-CodeAnalytics
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What is Pendo

Pendo is an all-in-one Software Experience Management platform designed to help businesses understand and improve how users interact with their digital products. Think of it as the central command center for your product team, combining analytics, guidance, and feedback tools in one place.

The platform automatically captures user interactions like clicks, page views, and navigation patterns without requiring manual coding or event tracking. This means you can see exactly how people use your software from day one. Pendo goes beyond just showing numbers by providing in-app messaging capabilities, allowing you to guide users with tooltips, walkthroughs, and announcements directly within your application.

What sets Pendo apart is its no-code approach. Product teams can create user guides, launch surveys, and analyze behavior without needing developers. The platform serves companies of all sizes, from startups to enterprise organizations, helping them increase user adoption, reduce churn, and make informed product decisions.

How to Use Pendo

Getting started with Pendo is straightforward and designed for non-technical users. First, install the Pendo snippet on your website or application - this small piece of code begins collecting user behavior data immediately. The best part? This data collection is retroactive, so you can analyze user actions from the moment you install it.

Here's how to maximize your Pendo experience:

  • Set up segments to group users based on behavior, role, or other criteria

  • Create in-app guides using the visual editor to onboard users or highlight new features

  • Launch surveys and polls to collect direct user feedback at key moments

  • Build dashboards to track metrics that matter most to your business

  • Use the roadmap feature to prioritize development based on user requests

The analytics dashboard shows real-time insights about user paths, feature adoption, and drop-off points. You can create targeted messages for specific user groups and measure their effectiveness. Start with basic analytics, then gradually add guides and feedback tools as your team becomes more comfortable with the platform.

Features of Pendo

  • Real-time product analytics with automated event tracking

  • No-code in-app guides and user onboarding flows

  • User feedback collection through surveys and polls

  • Session replay for detailed user behavior analysis

  • AI-powered insights and recommendations

  • Product roadmap management with user request integration

  • Cross-platform support for web and mobile apps

  • Advanced user segmentation and targeting capabilities

Pendo Pricing

Free

Free

What's included:
  • Up to 500 monthly active users
  • Basic product analytics
  • In-app guides (Pendo branded)
  • NPS surveys (Pendo branded)
  • Product roadmaps
  • Retroactive analytics
  • Community support
Most Popular
Base

$7000 /yr

What's included:
  • 2,000+ custom monthly active users
  • All Free features unbranded
  • One core integration
  • Advanced product analytics
  • Custom user segmentation
  • Email support
  • Basic onboarding
Core

Custom

What's included:
  • All Base features
  • Session replay
  • Advanced analytics
  • Multiple integrations
  • Priority support
  • Custom reporting
  • Enhanced onboarding
Pulse

Custom

What's included:
  • All Core features
  • NPS surveys and analytics
  • Product discovery tools
  • AI-powered sentiment analysis
  • Advanced feedback management
  • Dedicated customer success manager
  • Custom integrations
Ultimate

Custom

What's included:
  • All Pulse features
  • Pro edition in-app guides
  • Journey orchestration
  • Data synchronization
  • Advanced automation
  • Enterprise security features
  • 24/7 premium support
  • Custom SLAs

FAQ's About Pendo

What makes Pendo different from other analytics tools?
Pendo is a complete Software Experience Management platform, not just analytics. It combines behavioral data with in-app guidance and feedback collection in one tool. Unlike Google Analytics, Pendo captures all user interactions automatically and lets you act on insights with no-code guides and surveys.
Do I need technical skills to use Pendo?
No, Pendo is designed for non-technical users. While you need to install a code snippet initially, everything else uses a visual, no-code interface. Product managers, customer success teams, and UX designers can create guides, analyze data, and collect feedback without developer help.
How much does Pendo cost?
Pendo offers a free plan for up to 500 monthly active users. Paid plans start around $7,000 annually for 2,000 users, with enterprise plans ranging from $25,000 to $100,000+. Pricing depends on your user volume and feature requirements. Multi-year contracts typically offer discounts.
Can Pendo work with mobile apps?
Yes, Pendo supports both web and mobile applications through dedicated SDKs. You can track user behavior across platforms and create unified experiences. The mobile SDK provides the same analytics and guidance capabilities as the web version.
Is Pendo suitable for small businesses?
Pendo offers a free plan for small teams, but paid plans can be expensive for small businesses, starting at $7,000 annually. It's best suited for growing SaaS companies or enterprises with significant user bases. Smaller teams might find better value with simpler, more affordable alternatives.

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Pendo – Complete Software Experience Management Platform