
Pendo
Pendo is an all-in-one Software Experience Management platform that helps teams understand user behavior and improve product adoption.





What is Pendo
Pendo is an all-in-one Software Experience Management platform designed to help businesses understand and improve how users interact with their digital products. Think of it as the central command center for your product team, combining analytics, guidance, and feedback tools in one place.
The platform automatically captures user interactions like clicks, page views, and navigation patterns without requiring manual coding or event tracking. This means you can see exactly how people use your software from day one. Pendo goes beyond just showing numbers by providing in-app messaging capabilities, allowing you to guide users with tooltips, walkthroughs, and announcements directly within your application.
What sets Pendo apart is its no-code approach. Product teams can create user guides, launch surveys, and analyze behavior without needing developers. The platform serves companies of all sizes, from startups to enterprise organizations, helping them increase user adoption, reduce churn, and make informed product decisions.
How to Use Pendo
Getting started with Pendo is straightforward and designed for non-technical users. First, install the Pendo snippet on your website or application - this small piece of code begins collecting user behavior data immediately. The best part? This data collection is retroactive, so you can analyze user actions from the moment you install it.
Here's how to maximize your Pendo experience:
Set up segments to group users based on behavior, role, or other criteria
Create in-app guides using the visual editor to onboard users or highlight new features
Launch surveys and polls to collect direct user feedback at key moments
Build dashboards to track metrics that matter most to your business
Use the roadmap feature to prioritize development based on user requests
The analytics dashboard shows real-time insights about user paths, feature adoption, and drop-off points. You can create targeted messages for specific user groups and measure their effectiveness. Start with basic analytics, then gradually add guides and feedback tools as your team becomes more comfortable with the platform.
Features of Pendo
Real-time product analytics with automated event tracking
No-code in-app guides and user onboarding flows
User feedback collection through surveys and polls
Session replay for detailed user behavior analysis
AI-powered insights and recommendations
Product roadmap management with user request integration
Cross-platform support for web and mobile apps
Advanced user segmentation and targeting capabilities
Pendo Pricing
Free
Free
- Up to 500 monthly active users
- Basic product analytics
- In-app guides (Pendo branded)
- NPS surveys (Pendo branded)
- Product roadmaps
- Retroactive analytics
- Community support
Base
$7000 /yr
- 2,000+ custom monthly active users
- All Free features unbranded
- One core integration
- Advanced product analytics
- Custom user segmentation
- Email support
- Basic onboarding
Core
Custom
- All Base features
- Session replay
- Advanced analytics
- Multiple integrations
- Priority support
- Custom reporting
- Enhanced onboarding
Pulse
Custom
- All Core features
- NPS surveys and analytics
- Product discovery tools
- AI-powered sentiment analysis
- Advanced feedback management
- Dedicated customer success manager
- Custom integrations
Ultimate
Custom
- All Pulse features
- Pro edition in-app guides
- Journey orchestration
- Data synchronization
- Advanced automation
- Enterprise security features
- 24/7 premium support
- Custom SLAs
Pendo Use Cases
- Analyze Data
- Create Reports
- Analyze Research Data
- Analyze Market Trends
- Collect User Feedback
- Analyze Performance Metrics
- Conduct Literature Review
- Gather Data
- Research Industry Trends
- Manage Support Tickets
- Manage Customer Relationships
- Conduct User Research
- Conduct Customer Interviews
- Present Marketing Insights
Who Can Benefit from Pendo
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