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Heap vs Metabase: Features, Pricing and User Reviews 2026

Compare features, pricing, reviews, and more to make an informed decision

Try Heap
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Heap

Heap is a digital insights platform that automatically captures user behavior to help businesses improve conversion and customer experience.

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Try Metabase
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Metabase

Metabase is an open-source business intelligence tool that lets everyone create dashboards, visualize data, and explore insights without coding.

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Heap

  • Automatic user behavior capture across web and mobile

  • Session replay and user journey visualization

  • Funnel analysis and conversion tracking

  • Real-time analytics and live data feeds

  • Retroactive data analysis capabilities

  • Heat maps and engagement tracking

  • Cohort and retention analysis

  • Advanced user segmentation

  • API integrations and data exports

  • No-code event definition and labeling

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Metabase

  • Visual query builder with no-code data exploration

  • Connect to 20+ databases and data sources

  • Interactive dashboards with drill-down capabilities

  • Automated reports and alerts via email/Slack

  • Advanced embedding with white-labeling options

  • Row and column-level security controls

  • SSO integration and user management

  • Open-source with cloud hosting options

  • SQL editor for advanced users

  • Mobile-responsive dashboards

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Heap

Heap offers flexible pricing plans to accommodate different business sizes and needs:

  • Free Plan: Perfect for startups and small teams, includes up to 10,000 monthly sessions, core analytics charts, 6 months data history, and basic integrations.

  • Growth Plan: Designed for scaling startups, adds AI-powered analyst chat, unlimited users and reports, CSV exports, 12 months data history, and email support. Pricing is custom based on session volume.

  • Pro Plan: Built for established businesses, includes everything in Growth plus account analytics, engagement matrix, report alerts, session replay add-on, and standard support with dedicated customer success management.

  • Premier Plan: Enterprise-level solution with unlimited projects, data warehouse integration, behavioral targeting, advanced user permissions, region-specific storage, and premium support.

All paid plans include custom pricing based on monthly session volume, with add-ons available for extended data history, additional integrations, and professional services.

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Metabase

Metabase offers flexible pricing to suit different needs and budgets:

  • Open Source (Free): Self-hosted deployment with unlimited users, dashboards, and basic embedding. Includes all core BI features with community support.

  • Starter ($85/month): Cloud-hosted with 5 users included, then $5 per additional user monthly. Features automatic backups, upgrades, and email support with 3-day response time.

  • Pro ($10/user/month): Advanced permissions, interactive embedding, SSO integration, and priority support. Minimum 10 users required with annual billing discounts available.

  • Enterprise (Custom pricing): Starts around $15,000 annually. Includes dedicated support, air-gapped deployment options, advanced security features, and professional services.

All cloud plans include automatic updates, monitoring, and SSL certificates. The pricing scales with team size, making it affordable for startups while supporting enterprise requirements.