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Loops vs SMTP2Go: Features, Pricing and User Reviews 2026

Compare features, pricing, reviews, and more to make an informed decision

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Loops

Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.

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Transactional Email APINewsletter Platform
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SMTP2Go

SMTP2Go is a cloud-based email delivery service that ensures reliable sending of emails with real-time tracking and global server coverage.

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Loops

  • Notion-style block editor for easy email creation

  • Marketing, product, and transactional emails in one platform

  • Event-based automation triggers

  • Smart audience segmentation

  • Developer-friendly API and webhooks

  • Zapier and Stripe integrations

  • Contact management with custom properties

  • Built-in deliverability optimization

  • Real-time analytics and reporting

  • Email templates and components

  • No code required for basic use

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SMTP2Go

  • Reliable SMTP relay with global servers

  • Real-time email tracking and analytics

  • Automatic SPF and DKIM authentication

  • REST API with multiple language libraries

  • Subaccount management for agencies

  • Email testing and spam checking tools

  • Webhook notifications for email events

  • Dedicated IP addresses for high-volume senders

  • SMS messaging capability

  • 24/7 customer support via multiple channels

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Loops

Loops uses simple pricing based on your subscriber count, with all features included at every level.

The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.

The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.

At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.

For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.

All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.

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SMTP2Go

SMTP2Go offers flexible pricing to suit different needs, starting with a completely free option.

The Free Plan allows 1,000 emails per month with a daily limit of 200 emails. This includes 5 days of reporting and ticket support only, making it perfect for testing or very low-volume sending.

The Starter Plan costs $15 monthly and provides 10,000 emails per month. You get 30 days of reporting, full support through ticket, chat, and phone, plus features like subaccount management and SMS messaging. Extra emails cost $1.20 per thousand.

The Professional Plan is priced at $75 per month for 100,000 emails. This tier adds a dedicated IP address and email testing tools, with 30 days of reporting and all support channels. Additional emails are charged at $0.85 per thousand.

All paid plans allow you to send beyond your monthly allowance by paying for extra emails at the listed rates.