SendGrid

SendGrid is a complete email delivery system that works in the cloud. You can use it in two ways: through an API for automatic emails from your website or app, or through a user interface for creating marketing campaigns.

The Email API helps developers send transactional emails programmatically using popular programming languages like Python, Node.js, PHP, and Ruby. It connects to your application through simple code or SMTP relay.

The Marketing Campaigns tool lets marketers create beautiful emails using drag-and-drop editors, manage contact lists, segment audiences, and track email performance through detailed analytics. Both services include features like email validation to check addresses before sending, dynamic templates for personalization, and real-time delivery monitoring to ensure high inbox placement rates.

Using SendGrid depends on which service you need:

For Email API:

• Sign up for a free account and get your API key from the dashboard.

• Install the SendGrid library for your programming language using package managers like npm or pip.

• Add a few lines of code to your application using the API key to authenticate.

• Call the send function with your email details including sender, recipient, subject, and content.

• Monitor delivery through the dashboard which shows success rates, bounces, and opens.

For Marketing Campaigns:

• Create contact lists by uploading CSV files or adding contacts manually through forms.

• Design emails using the visual editor with drag-and-drop blocks or code your own HTML templates.

• Segment your audience based on custom fields like location or behavior.

• Set up automation to trigger emails based on actions or schedules.

• Test emails before sending and review analytics after delivery to improve future campaigns.

• Powerful Email API for transactional emails

• Marketing campaign builder with drag-and-drop editor

• Email validation to verify addresses

• Dynamic templates with personalization

• Real-time analytics and reporting

• Dedicated IP addresses for better deliverability

• Domain authentication (SPF, DKIM, DMARC)

• Contact list management and segmentation

• A/B testing capabilities

• Automation workflows

• Webhook support for real-time events

• SMTP relay option