Amazon SES
Amazon SES is a cloud-based email service that lets you send and receive emails at scale with pay-as-you-go pricing.
What is Amazon SES
Amazon SES is a service that sends and receives emails for your business through the internet. Instead of running your own email server, you use Amazon's system to handle everything. You can send marketing campaigns, order updates, password resets, or any other emails your application needs.
The service runs on Amazon's reliable network of data centers around the world. This means your emails get delivered quickly and reach inboxes instead of spam folders. Amazon SES checks your sender reputation, helps you follow email best practices, and provides reports showing how your emails perform.
You access Amazon SES through simple tools like web APIs, standard email protocols, or the AWS management screen. It takes minutes to start sending emails once your account is set up and verified.
How to Use Amazon SES
Getting started with Amazon SES is simple if you follow these steps:
Create an AWS account and log into the management console, then find Amazon SES in the services list.
Verify your email address or domain by following the setup process. Amazon sends you a confirmation link to prove you own the address.
Start in sandbox mode to test everything safely. In sandbox mode, you can only send to verified addresses until Amazon approves your account for full access.
Request production access when ready by submitting a simple form explaining your email use case. Amazon typically approves requests within 24 hours.
Send emails using your preferred method: the web console for testing, SMTP for connecting existing apps, or the API for custom applications.
Monitor your results through the dashboard to see delivery rates, bounces, and complaints. Set up alerts to know immediately if problems occur.
Features of Amazon SES
Send and receive emails at any scale
Pay only for emails you actually send
Built-in spam and virus protection
Email authentication with SPF, DKIM, DMARC
Real-time delivery tracking and analytics
Dedicated or shared IP addresses
Template support for personalized emails
Integration with AWS services
Sandbox mode for safe testing
99.9% uptime guarantee
Global endpoint support
Mail Manager for advanced routing
Amazon SES Pricing
Free Tier
Free
- 3,000 message charges per month (first 12 months)
- Covers outbound and inbound emails
- Includes Virtual Deliverability Manager usage
- Standard email authentication
- Basic delivery analytics
- Sandbox mode for testing
- SMTP and API access
Pay-As-You-Go
Custom
- $0.10 per 1,000 outbound emails
- $0.12 per GB of attachment data
- $0.10 per 1,000 inbound emails
- $0.09 per 1,000 incoming email chunks
- Shared IP addresses included
- Unlimited email volume
- Full production access
- Real-time analytics and monitoring
Dedicated IP (Standard)
$24.95 /mo
- One dedicated IP address
- Full control over sender reputation
- IP warm-up support
- Enhanced deliverability control
- All Pay-As-You-Go features included
- Multiple IPs available
- Custom reverse DNS
Managed Dedicated IP
$15 /mo
- $15 base fee per account
- $0.08 per 1,000 emails (0-10M volume)
- $0.04 per 1,000 emails (10M-50M volume)
- $0.02 per 1,000 emails (50M-100M volume)
- Automatic IP management
- Optimized deliverability
- All standard features included
Virtual Deliverability Manager
Custom
- $0.07 per 1,000 emails (0-10M volume)
- $0.05 per 1,000 emails (10M-100M volume)
- $0.02 per 1,000 emails (100M+ volume)
- Deliverability insights and recommendations
- Automatic optimization features
- 5,000 free queries monthly
- $0.0005 per 1,000 additional queries
Mail Manager
$50 /mo
- $50 per open ingress endpoint monthly
- $0.15 per 1,000 emails processed
- $0.09 per 1,000 incoming email chunks
- $2 per GB of emails archived
- $0.19 per GB monthly for storage
- Advanced email routing rules
- Email archiving and search
Enterprise
Custom
- Custom pricing for 100M+ emails monthly
- Deliverability Expert Services available
- Dedicated support team
- Custom SLA agreements
- Advanced compliance features
- Priority technical support
- Bring Your Own IP (BYOIP) option
Amazon SES Use Cases
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