Best 2 Tools for Running A/B Tests in 2025
Experiment with different product variations to compare performance and user engagement. Ideal for marketers, developers, and product teams making data-driven optimization decisions.
2 active tools
GrowthBook
GrowthBook
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GrowthBook is an open-source feature flagging and A/B testing platform designed to help companies release features safely and measure their impact with confidence. Think of it as your complete experimentation toolkit that works with your existing data setup.
Amplitude
Amplitude
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Amplitude is a product analytics platform that tracks user behavior through events and interactions. Unlike traditional web analytics that focus on page views, Amplitude captures specific actions like button clicks, feature usage, and user flows to create detailed user journey maps.