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GrowthBook

GrowthBook

Open Source A/B Testing Platform

Last Updated:8/13/2025
Pricing:
FreemiumSubscription
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What is GrowthBook

GrowthBook is an open-source feature flagging and A/B testing platform designed to help companies release features safely and measure their impact with confidence. Think of it as your complete experimentation toolkit that works with your existing data setup.

The platform combines two essential capabilities: feature flags that let you control who sees new features and when, and A/B testing tools that help you understand which changes actually improve your product. What makes GrowthBook special is its warehouse-native approach - it connects directly to your data sources like BigQuery, Snowflake, or Google Analytics instead of requiring you to send data elsewhere.

Founded in 2021, GrowthBook has grown rapidly and now powers experiments at thousands of companies. You can use it as a hosted cloud service or install it on your own servers for complete control and privacy.

Features of GrowthBook

  • Open-source feature flagging and A/B testing platform

  • Works with existing data warehouse and analytics tools

  • Lightweight SDKs for multiple programming languages

  • Visual editor for no-code website experiments

  • Advanced statistics (Bayesian, Frequentist, CUPED)

  • Real-time feature flag updates and targeting

  • Enterprise security and compliance features

  • Self-hosted or cloud deployment options

  • Unlimited experiments and traffic

  • Community support and documentation

GrowthBook Pricing

Starter
Free
  • Up to 3 GrowthBook users
  • Unlimited traffic and feature flags
  • Unlimited A/B tests and experiments
  • Community support via Slack
  • Basic analytics and reporting
  • API access
  • Cloud-hosted platform
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Pro
$20
  • Everything in Starter
  • Up to 100 GrowthBook users
  • Visual A/B Test Editor
  • Premium support (email & live chat)
  • Advanced analytics (CUPED, Sequential, Sticky Bucketing)
  • Multi-Arm Bandits
  • Advanced permissioning and teams
  • 2M CDN requests included
Enterprise
Custom
  • Everything in Pro
  • Unlimited GrowthBook users
  • SSO/SAML integration
  • Data pipelines and approval flows
  • Prerequisite flags
  • Exportable audit logs
  • Enterprise SLAs and support
  • Advanced organization management

GrowthBook Repository

View on Github
Stars8,154
Forks816
Repository Age5 years
Last Commit1 hour ago

FAQ's About GrowthBook

Yes, GrowthBook offers a completely free tier with unlimited feature flags, A/B tests, and traffic for up to 3 users on the cloud version. Self-hosted deployments have unlimited users on the free tier. You only pay for premium features and support.
GrowthBook connects directly to your data warehouse (BigQuery, Snowflake, Redshift) or analytics tools (Google Analytics, Mixpanel, Segment). It doesn't require sending your data to third parties - it queries your existing data sources for experiment analysis.
The cloud version is hosted by GrowthBook and requires no setup, while self-hosted gives you complete control over your data and infrastructure. Features are the same, but self-hosted offers unlimited users on all plans and can be customized for your specific needs.
Yes, GrowthBook includes a Visual Editor that lets you create and run A/B tests on websites without any code changes. You can modify text, images, styles, and even run redirect tests through their simple interface.
GrowthBook supports both Bayesian and Frequentist statistical engines, plus advanced techniques like CUPED for variance reduction, sequential testing, and multi-armed bandits. You can choose the method that best fits your experimentation needs and statistical preferences.
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