Amazon SES vs Loops: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Amazon SES
Amazon SES is a cloud-based email service that lets you send and receive emails at scale with pay-as-you-go pricing.
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
Amazon SES
Amazon SES is a cloud-based email service that lets you send and receive emails at scale with pay-as-you-go pricing.
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
Amazon SES
Send and receive emails at any scale
Pay only for emails you actually send
Built-in spam and virus protection
Email authentication with SPF, DKIM, DMARC
Real-time delivery tracking and analytics
Dedicated or shared IP addresses
Template support for personalized emails
Integration with AWS services
Sandbox mode for safe testing
99.9% uptime guarantee
Global endpoint support
Mail Manager for advanced routing
Loops
Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use
Amazon SES
Amazon SES uses simple pay-as-you-go pricing with no hidden fees or contracts. You only pay for what you use, making it affordable for any business size.
Free Tier: New AWS customers get 3,000 message charges free monthly for the first 12 months. This covers sending, receiving, or using Virtual Deliverability Manager features. Each sent or received email counts as one message charge.
Standard Pricing: After the free tier, outbound emails cost $0.10 per 1,000 emails sent, plus $0.12 per GB for attachments. Inbound emails cost $0.10 per 1,000 emails received, plus $0.09 per 1,000 chunks processed.
Add-on Features: Dedicated IPs start at $24.95 monthly per address. Virtual Deliverability Manager costs $0.07 per 1,000 emails for volumes under 10 million. Mail Manager open ingress endpoints cost $50 monthly, with email processing at $0.15 per 1,000 emails.
Loops
Loops uses simple pricing based on your subscriber count, with all features included at every level.
The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.
The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.
At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.
For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.
All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.
