Amazon SES vs Mailchimp: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Amazon SES
Amazon SES is a cloud-based email service that lets you send and receive emails at scale with pay-as-you-go pricing.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Amazon SES
Amazon SES is a cloud-based email service that lets you send and receive emails at scale with pay-as-you-go pricing.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Amazon SES
Send and receive emails at any scale
Pay only for emails you actually send
Built-in spam and virus protection
Email authentication with SPF, DKIM, DMARC
Real-time delivery tracking and analytics
Dedicated or shared IP addresses
Template support for personalized emails
Integration with AWS services
Sandbox mode for safe testing
99.9% uptime guarantee
Global endpoint support
Mail Manager for advanced routing
Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
Amazon SES
Amazon SES uses simple pay-as-you-go pricing with no hidden fees or contracts. You only pay for what you use, making it affordable for any business size.
Free Tier: New AWS customers get 3,000 message charges free monthly for the first 12 months. This covers sending, receiving, or using Virtual Deliverability Manager features. Each sent or received email counts as one message charge.
Standard Pricing: After the free tier, outbound emails cost $0.10 per 1,000 emails sent, plus $0.12 per GB for attachments. Inbound emails cost $0.10 per 1,000 emails received, plus $0.09 per 1,000 chunks processed.
Add-on Features: Dedicated IPs start at $24.95 monthly per address. Virtual Deliverability Manager costs $0.07 per 1,000 emails for volumes under 10 million. Mail Manager open ingress endpoints cost $50 monthly, with email processing at $0.15 per 1,000 emails.
Mailchimp
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.
