ImprovMX vs Loops: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
ImprovMX
ImprovMX is a simple email forwarding service that lets you send and receive emails using your custom domain without hosting.
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
ImprovMX
ImprovMX is a simple email forwarding service that lets you send and receive emails using your custom domain without hosting.
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
ImprovMX
Custom domain email forwarding to existing inbox
SMTP sending for professional outbound emails
Catch-all addresses and regex routing rules
Fast 5-second average forwarding time
99.99% uptime guarantee
Email logs with configurable retention
API for programmatic management
GDPR compliant and privacy focused
No email storage on servers
Multiple domain support on paid plans
Loops
Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use
ImprovMX
ImprovMX offers transparent pricing with a forever-free plan and scalable paid options.
The Free Plan includes 1 domain, 25 email aliases, basic forwarding features, and 7 days of email logs. This plan is perfect for personal projects and side businesses.
Premium ($9/month) expands to 30 domains, 100 aliases per domain, 10 routing rules per domain, 6,000 SMTP emails monthly, and up to 180 days of log retention with a 99% uptime guarantee.
Pro ($24/month) offers 100 domains, 200 aliases per domain, 50 routing rules per domain, 30,000 SMTP emails monthly, and the same extended logging and uptime guarantee.
Enterprise (Custom Pricing) provides unlimited everything with a 99.99% uptime guarantee, white-label options, and dedicated support. Contact their team for custom pricing based on your specific needs.
Loops
Loops uses simple pricing based on your subscriber count, with all features included at every level.
The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.
The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.
At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.
For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.
All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.