Mailchimp vs SMTP.com: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
SMTP.com
SMTP.com is a professional email delivery service that ensures reliable transactional email sending with high inbox rates for businesses.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
SMTP.com
SMTP.com is a professional email delivery service that ensures reliable transactional email sending with high inbox rates for businesses.
Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
SMTP.com
Professional email relay service for businesses
API and SMTP access for easy integration
Dedicated IP addresses available
Real-time delivery and performance reporting
Reputation Defender add-on for list monitoring
24/7 expert technical support included
High volume email handling capability
WordPress plugin compatibility
SPF, DKIM, and DMARC authentication
30-day free trial with 50,000 emails
Mailchimp
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.
SMTP.com
SMTP.com offers flexible pricing based on how many emails you send each month. All plans include the same features with different email volume limits.
The service provides a 30-day free trial that lets you send up to 50,000 emails to test the platform before committing to a paid plan.
Essential Plan ($25/month): Sends 50,000 emails monthly with shared IP addresses and includes API access, detailed reporting, and expert support.
Starter Plan ($80/month): Handles 100,000 emails per month with a dedicated IP address for better sender reputation control.
Growth Plan ($300/month): Designed for growing businesses, allows 500,000 emails monthly with dedicated IP and all features.
Business Plan ($500/month): Supports 1,000,000 emails per month with dedicated infrastructure.
High Volume Senders: Custom pricing for businesses sending over 250 million emails monthly, including dedicated platform instance and scalable infrastructure. The Reputation Defender add-on costs an extra 20% of your plan price.
