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Amazon Cognito

Amazon Cognito

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Last Updated:10/26/2025
Pricing:
FreeUsage-based
Category:
Authentication & Identity ManagementUser Management Platforms
Connect:
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What is Amazon Cognito

Amazon Cognito is a cloud service that manages user authentication and authorization for applications. It has two main parts: user pools and identity pools. User pools store user profiles and handle login, while identity pools give users access to AWS resources.

You can let users sign in with usernames and passwords, or through social accounts like Google and Facebook. The service also supports business login systems through SAML and OpenID Connect. It includes security features like password requirements, account verification through email or SMS, and protection against suspicious login attempts.

Cognito offers three pricing levels: Lite for basic needs, Essentials with standard security, and Plus with advanced threat protection. The free tier includes 10,000 active users monthly, making it easy to start.

Features of Amazon Cognito

  • User pools for managing accounts

  • Social login with Google, Facebook, Apple

  • Enterprise federation via SAML and OIDC

  • Passwordless authentication options

  • Multi-factor authentication support

  • Advanced security and threat detection

  • Customizable login pages

  • AWS service access control

  • Email and SMS verification

  • Lambda triggers for custom workflows

  • Mobile and web SDK support

  • Compliance with security standards

Amazon Cognito Pricing

Free Tier

Free

What's included:
  • 10,000 monthly active users (MAUs) for direct sign-in
  • 50 MAUs for enterprise federation (SAML/OIDC)
  • Never expires - available indefinitely
  • Basic authentication features
  • Email and phone verification
  • Password management
  • User profile storage
Lite

$0.0055

What's included:
  • First 10,000 MAUs free
  • $0.0055 per MAU (10,001-100,000)
  • $0.0046 per MAU (100,001-1,000,000)
  • $0.00325 per MAU (1,000,001-10,000,000)
  • $0.0025 per MAU (10,000,000+)
  • Basic authentication and security
  • Social login support
  • Standard user management
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Essentials

$0.015

What's included:
  • First 10,000 MAUs free
  • $0.015 per MAU above 10,000
  • All Lite features included
  • Standard security features
  • Compliance support
  • Enhanced authentication options
  • Default tier for new user pools
Plus

$0.02

What's included:
  • $0.02 per MAU (no free tier)
  • All Essentials features included
  • Advanced threat protection
  • Compromised credential detection
  • Risk-based adaptive authentication
  • IP geo-velocity tracking
  • Authentication event logs export
  • Up to 60% savings vs standalone security features
Enterprise Federation

$0.015

What's included:
  • First 50 MAUs free
  • $0.015 per MAU above 50
  • SAML 2.0 federation support
  • OpenID Connect (OIDC) support
  • Works with Active Directory, Okta, etc.
  • Same pricing across all tiers
  • Enterprise identity integration

Amazon Cognito Use Cases

FAQ's About Amazon Cognito

Is Amazon Cognito free to use?
Yes, Cognito offers a free tier with 10,000 monthly active users for direct sign-ins and 50 MAUs for enterprise federation. This free tier never expires. You only pay when you exceed these limits, with pricing based on usage tiers starting at $0.0055 per user.
What's the difference between user pools and identity pools?
User pools handle authentication and store user accounts. They manage sign-ups, logins, and user profiles. Identity pools handle authorization and give users temporary access to AWS services like S3 or DynamoDB. You can use them together or separately depending on your needs.
Can I use my existing user database with Cognito?
Yes, Cognito supports user migration in two ways. You can import users in bulk using CSV files, or use just-in-time migration that moves users when they first sign in. JIT migration can preserve existing passwords using Lambda functions.
Does Cognito support multi-factor authentication?
Yes, Cognito supports SMS one-time passwords, email one-time passwords, and time-based codes from authenticator apps like Google Authenticator. You can require MFA for all users or only for specific situations like risky sign-ins.
How does Cognito compare to other authentication services?
Cognito is deeply integrated with AWS services and works best for applications using AWS infrastructure. It offers competitive pricing with a generous free tier and scales to millions of users. Other services like Auth0 or Firebase Auth may be easier for non-AWS applications but typically cost more at scale.
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