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Amazon SES vs Mailgun: Features, Pricing and User Reviews 2026

Amazon SES logo

Amazon SES

Cloud Email Service for Sending and Receiving Emails at Scale

Amazon SES screenshot
VS
Mailgun logo

Mailgun

Powerful Email API for Developers

Mailgun screenshot

What are Amazon SES and Mailgun?

Amazon SES logo
Amazon SES

Amazon SES is a service that sends and receives emails for your business through the internet. Instead of running your own email server, you use Amazon's system to handle everything. You can send marketing campaigns, order updates, password resets, or any other emails your application needs.

The service runs on Amazon's reliable network of data centers around the world. This means your emails get delivered quickly and reach inboxes instead of spam folders. Amazon SES checks your sender reputation, helps you follow email best practices, and provides reports showing how your emails perform.

You access Amazon SES through simple tools like web APIs, standard email protocols, or the AWS management screen. It takes minutes to start sending emails once your account is set up and verified.

Mailgun logo
Mailgun

Mailgun is a cloud-based email delivery service designed specifically for developers and businesses who need to send emails programmatically through their applications. Think of it as the engine that powers email functionality in websites and apps - from simple contact forms to complex automated email workflows.

The platform offers both RESTful APIs and SMTP relay services, giving developers flexibility in how they integrate email capabilities. Unlike traditional email marketing platforms with drag-and-drop editors, Mailgun focuses on programmatic email sending with features like real-time tracking, webhook notifications, and detailed delivery analytics.

What sets Mailgun apart is its focus on deliverability and developer experience. The service handles technical complexities like IP reputation management, email authentication, and spam compliance, while providing simple APIs that work with virtually any programming language including Python, PHP, Java, Ruby, and Node.js.

Features of Amazon SES and Mailgun

Amazon SES logo
Amazon SES
  • Send and receive emails at any scale

  • Pay only for emails you actually send

  • Built-in spam and virus protection

  • Email authentication with SPF, DKIM, DMARC

  • Real-time delivery tracking and analytics

  • Dedicated or shared IP addresses

  • Template support for personalized emails

  • Integration with AWS services

  • Sandbox mode for safe testing

  • 99.9% uptime guarantee

  • Global endpoint support

  • Mail Manager for advanced routing

Mailgun logo
Mailgun
  • RESTful API and SMTP relay for flexible integration

  • Real-time email tracking and analytics

  • Email validation and deliverability optimization

  • Inbound email routing and parsing

  • Webhook notifications for instant event updates

  • Multi-language SDK support (Python, PHP, Java, Ruby)

  • Dedicated IP addresses available

  • Email authentication (SPF, DKIM, DMARC)

  • Template management and suppression handling

  • 99.99% uptime guarantee

Use Cases of Amazon SES and Mailgun

Pricing of Amazon SES and Mailgun

Amazon SES logo
Amazon SES

Amazon SES uses simple pay-as-you-go pricing with no hidden fees or contracts. You only pay for what you use, making it affordable for any business size.

Free Tier: New AWS customers get 3,000 message charges free monthly for the first 12 months. This covers sending, receiving, or using Virtual Deliverability Manager features. Each sent or received email counts as one message charge.

Standard Pricing: After the free tier, outbound emails cost $0.10 per 1,000 emails sent, plus $0.12 per GB for attachments. Inbound emails cost $0.10 per 1,000 emails received, plus $0.09 per 1,000 chunks processed.

Add-on Features: Dedicated IPs start at $24.95 monthly per address. Virtual Deliverability Manager costs $0.07 per 1,000 emails for volumes under 10 million. Mail Manager open ingress endpoints cost $50 monthly, with email processing at $0.15 per 1,000 emails.

Mailgun logo
Mailgun

Mailgun offers flexible pricing plans to suit different business needs and email volumes. The Free plan allows 100 emails per day, perfect for testing and small applications.

Paid plans include:

  • Flex Plan: Pay-as-you-go at $0.80 per 1,000 emails after 3 free months, ideal for unpredictable volumes

  • Foundation Plan ($35/month): 50,000 emails with basic features and 5-day log retention

  • Growth Plan ($80/month): 100,000 emails with enhanced support and 15-day log retention

  • Scale Plan ($90/month): 100,000 emails plus email validation, dedicated IPs, send time optimization, and 30-day logs

  • Enterprise: Custom pricing for high-volume senders with dedicated support and advanced features

All plans include unlimited users, API access, and basic tracking. Higher-tier plans add dedicated IPs, longer log retention, priority support, and advanced deliverability features. Overage pricing decreases with higher-tier plans.

FAQs: Amazon SES vs Mailgun

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Amazon SES
Mailgun logo
Mailgun

Reviews: Amazon SES vs Mailgun

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