Mailgun vs Brevo: Features, Pricing and User Reviews 2026

Mailgun

Powerful Email API for Developers

Transactional Email API SMTP Service Provider+1 more

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

Mailgun

Powerful Email API for Developers

Transactional Email API SMTP Service Provider+1 more

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

Mailgun

Mailgun is a cloud-based email delivery service designed specifically for developers and businesses who need to send emails programmatically through their applications. Think of it as the engine that powers email functionality in websites and apps - from simple contact forms to complex automated email workflows.

The platform offers both RESTful APIs and SMTP relay services, giving developers flexibility in how they integrate email capabilities. Unlike traditional email marketing platforms with drag-and-drop editors, Mailgun focuses on programmatic email sending with features like real-time tracking, webhook notifications, and detailed delivery analytics.

What sets Mailgun apart is its focus on deliverability and developer experience. The service handles technical complexities like IP reputation management, email authentication, and spam compliance, while providing simple APIs that work with virtually any programming language including Python, PHP, Java, Ruby, and Node.js.

Brevo

Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.

It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.

Features of Mailgun and Brevo

Mailgun

RESTful API and SMTP relay for flexible integration
Real-time email tracking and analytics
Email validation and deliverability optimization
Inbound email routing and parsing
Webhook notifications for instant event updates
Multi-language SDK support (Python, PHP, Java, Ruby)
Dedicated IP addresses available
Email authentication (SPF, DKIM, DMARC)
Template management and suppression handling
99.99% uptime guarantee

Brevo

Email and SMS marketing with drag-and-drop editor
Multi-channel campaigns across WhatsApp, web push, and mobile wallet
Marketing automation with trigger-based workflows
Built-in CRM for sales pipeline management
AI content generation and send-time optimization
Landing page and form builder
A/B testing for campaigns
Advanced segmentation and personalization
Transactional email capabilities
Real-time analytics and heat maps

Use Cases of Mailgun and Brevo

Mailgun

Transactional Email Sending Bulk Email Sending Email Performance Tracking Email Address Verification Email Bounce Handling Email Deliverability Optimization

Brevo

Transactional Email Sending Marketing Email Sending Email Campaign Automation Newsletter Sending Email Audience Segmentation Email-CRM Integration Email Campaign Scheduling Abandoned Cart Email Sending Drip Campaign Sending Email Subscriber Management Customer Re-engagement

Pricing of Mailgun and Brevo

Mailgun

Mailgun offers flexible pricing plans to suit different business needs and email volumes. The Free plan allows 100 emails per day, perfect for testing and small applications.

Paid plans include:

Flex Plan: Pay-as-you-go at $0.80 per 1,000 emails after 3 free months, ideal for unpredictable volumes
Foundation Plan ($35/month): 50,000 emails with basic features and 5-day log retention
Growth Plan ($80/month): 100,000 emails with enhanced support and 15-day log retention
Scale Plan ($90/month): 100,000 emails plus email validation, dedicated IPs, send time optimization, and 30-day logs
Enterprise: Custom pricing for high-volume senders with dedicated support and advanced features

All plans include unlimited users, API access, and basic tracking. Higher-tier plans add dedicated IPs, longer log retention, priority support, and advanced deliverability features. Overage pricing decreases with higher-tier plans.

Brevo

Brevo offers flexible pricing based on email sending volume rather than contact count, making it affordable for businesses with large databases.

The Free Plan gives you 300 emails per day (about 9,000 monthly) with unlimited contact storage. It includes email campaigns, basic automation, forms, and a sales CRM.

The Starter Plan starts at $9 per month for 5,000 emails and removes the daily limit. You can remove Brevo branding for an additional $12 monthly.

The Standard Plan begins at $18 per month and adds marketing automation, A/B testing, advanced reporting, and landing pages.

For larger teams, the Professional Plan starts at $499 monthly for 150,000 emails and includes WhatsApp campaigns, contact scoring, AI segmentation, and phone support.

The Enterprise Plan offers custom pricing for businesses sending over 1 million emails monthly with dedicated support and advanced features.