Brevo vs Loops: Features, Pricing and User Reviews 2026

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

Loops

Simple Email Platform for SaaS Companies

Transactional Email API Newsletter Platform

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

Loops

Simple Email Platform for SaaS Companies

Transactional Email API Newsletter Platform

Brevo

Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.

It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.

Loops

Loops is an email sending platform made for software companies. It lets you create and send three types of emails from one dashboard: campaigns (one-time announcements), loops (automated sequences), and transactional emails (password resets, receipts).

The platform features a Notion-style editor that makes creating emails feel familiar and easy. You can add text, images, buttons, and dynamic content without touching code. Unlike older tools like Mailchimp or ConvertKit, Loops focuses only on what SaaS companies need, without extra features that complicate things.

Everything runs on strong email delivery systems, so your messages actually reach inboxes. You can connect Loops with your app through their API, trigger emails based on user actions, and track how people engage with your messages.

Features of Brevo and Loops

Brevo

Email and SMS marketing with drag-and-drop editor
Multi-channel campaigns across WhatsApp, web push, and mobile wallet
Marketing automation with trigger-based workflows
Built-in CRM for sales pipeline management
AI content generation and send-time optimization
Landing page and form builder
A/B testing for campaigns
Advanced segmentation and personalization
Transactional email capabilities
Real-time analytics and heat maps

Loops

Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use

Use Cases of Brevo and Loops

Brevo

Transactional Email Sending Marketing Email Sending Email Campaign Automation Newsletter Sending Email Audience Segmentation Email-CRM Integration Email Campaign Scheduling Abandoned Cart Email Sending Drip Campaign Sending Email Subscriber Management Customer Re-engagement

Loops

Transactional Email Sending Newsletter Sending Customer Journey Automation Triggered Email Sending Email Campaign Scheduling Drip Campaign Sending Customer Re-engagement

Pricing of Brevo and Loops

Brevo

Brevo offers flexible pricing based on email sending volume rather than contact count, making it affordable for businesses with large databases.

The Free Plan gives you 300 emails per day (about 9,000 monthly) with unlimited contact storage. It includes email campaigns, basic automation, forms, and a sales CRM.

The Starter Plan starts at $9 per month for 5,000 emails and removes the daily limit. You can remove Brevo branding for an additional $12 monthly.

The Standard Plan begins at $18 per month and adds marketing automation, A/B testing, advanced reporting, and landing pages.

For larger teams, the Professional Plan starts at $499 monthly for 150,000 emails and includes WhatsApp campaigns, contact scoring, AI segmentation, and phone support.

The Enterprise Plan offers custom pricing for businesses sending over 1 million emails monthly with dedicated support and advanced features.

Loops

Loops uses simple pricing based on your subscriber count, with all features included at every level.

The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.

The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.

At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.

For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.

All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.