Loops vs Listmonk: Features, Pricing and User Reviews 2026

Loops uses simple pricing based on your subscriber count, with all features included at every level.

The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.

The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.

At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.

For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.

All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.

Listmonk is completely free to use because it is open-source software. There are no subscription fees, hidden costs, or limits on the number of subscribers or emails you can send. The software is licensed under AGPLv3, which means anyone can download, use, and modify it without paying anything.

However, you will need to account for your own infrastructure costs. This includes paying for a server or virtual private server (VPS) to host Listmonk, which typically costs between five and twenty dollars per month depending on your needs. You will also need an SMTP service to actually send the emails. Services like Amazon SES charge around ten cents per thousand emails, while others like SendGrid offer free tiers. Overall, running Listmonk costs a fraction of traditional email marketing platforms.