Loops vs Mailchimp: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Loops
Loops is a simple email platform built for SaaS companies to send marketing, product, and transactional emails all in one place.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Loops
Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use
Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
Loops
Loops uses simple pricing based on your subscriber count, with all features included at every level.
The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.
The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.
At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.
For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.
All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.
Mailchimp
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.