Mailchimp vs MailerLite: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
MailerLite
MailerLite is an easy email marketing platform that helps you create beautiful newsletters, build websites, and automate your marketing campaigns.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
MailerLite
MailerLite is an easy email marketing platform that helps you create beautiful newsletters, build websites, and automate your marketing campaigns.
Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
MailerLite
Drag-and-drop email editor with 70+ content blocks
Marketing automation with behavioral triggers
Landing page and website builder
Unlimited emails on all plans
Advanced audience segmentation
A/B and multivariate testing
Real-time analytics and reporting
Sell digital products with Stripe
AI writing assistant for content
Facebook custom audiences integration
24/7 customer support
Pop-ups and signup forms
Mailchimp
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.
MailerLite
MailerLite offers flexible pricing to fit different business needs. The Free plan supports up to 500 subscribers with 12,000 monthly emails, including essential features like automation, landing pages, and 24/7 support for 14 days.
The Growing Business plan starts at $10 per month for 500 subscribers and adds unlimited templates, dynamic emails, multivariate testing, and the ability to sell digital products. The Advanced plan at $20 per month includes smart sending, Facebook integration, custom HTML editor, enhanced automation, and an AI writing assistant.
For large businesses, the Enterprise plan offers unlimited user seats, dedicated support, a success manager, and priority deliverability consultation. MailerLite also provides Transactional Email plans starting at $7 per month, with separate pricing for high-volume email sending via API.