Mailchimp vs Loops: Features, Pricing and User Reviews 2026

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

Loops

Simple Email Platform for SaaS Companies

Transactional Email API Newsletter Platform

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

Loops

Simple Email Platform for SaaS Companies

Transactional Email API Newsletter Platform

Mailchimp

Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.

Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.

Loops

Loops is an email sending platform made for software companies. It lets you create and send three types of emails from one dashboard: campaigns (one-time announcements), loops (automated sequences), and transactional emails (password resets, receipts).

The platform features a Notion-style editor that makes creating emails feel familiar and easy. You can add text, images, buttons, and dynamic content without touching code. Unlike older tools like Mailchimp or ConvertKit, Loops focuses only on what SaaS companies need, without extra features that complicate things.

Everything runs on strong email delivery systems, so your messages actually reach inboxes. You can connect Loops with your app through their API, trigger emails based on user actions, and track how people engage with your messages.

Features of Mailchimp and Loops

Mailchimp

Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android

Loops

Notion-style block editor for easy email creation
Marketing, product, and transactional emails in one platform
Event-based automation triggers
Smart audience segmentation
Developer-friendly API and webhooks
Zapier and Stripe integrations
Contact management with custom properties
Built-in deliverability optimization
Real-time analytics and reporting
Email templates and components
No code required for basic use

Use Cases of Mailchimp and Loops

Mailchimp

Transactional Email Sending Marketing Email Sending Newsletter Sending Email Campaign Automation Email List Management Email Audience Segmentation Email A/B Testing Email Campaign Scheduling Abandoned Cart Email Sending Drip Campaign Sending Email Subscriber Management Customer Re-engagement

Loops

Transactional Email Sending Newsletter Sending Customer Journey Automation Triggered Email Sending Email Campaign Scheduling Drip Campaign Sending Customer Re-engagement

Pricing of Mailchimp and Loops

Mailchimp

Mailchimp offers flexible pricing based on your contact list size and features needed.

Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.

All paid plans scale with your contact list, and you get better features as you upgrade.

Loops

Loops uses simple pricing based on your subscriber count, with all features included at every level.

The Free plan supports up to 100 subscribers and 4,000 monthly email sends. This includes all features but adds a small "Powered by Loops" footer to your emails. Perfect for getting started or managing small waitlists.

The $49/month plan covers up to 5,000 subscribers with unlimited email sending. You get full access to marketing, product, and transactional emails without any branding.

At $249/month, you can manage up to 50,000 subscribers with the same unlimited sending and features.

For larger teams, custom pricing is available. Contact their team directly to discuss your needs and subscriber count.

All plans include the full feature set, API access, integrations, and deliverability tools. No hidden fees or surprise charges.