Loops vs Mailgun: Features, Pricing and User Reviews 2026

Loops is an email sending platform made for software companies. It lets you create and send three types of emails from one dashboard: campaigns (one-time announcements), loops (automated sequences), and transactional emails (password resets, receipts).

The platform features a Notion-style editor that makes creating emails feel familiar and easy. You can add text, images, buttons, and dynamic content without touching code. Unlike older tools like Mailchimp or ConvertKit, Loops focuses only on what SaaS companies need, without extra features that complicate things.

Everything runs on strong email delivery systems, so your messages actually reach inboxes. You can connect Loops with your app through their API, trigger emails based on user actions, and track how people engage with your messages.

Mailgun is a cloud-based email delivery service designed specifically for developers and businesses who need to send emails programmatically through their applications. Think of it as the engine that powers email functionality in websites and apps - from simple contact forms to complex automated email workflows.

The platform offers both RESTful APIs and SMTP relay services, giving developers flexibility in how they integrate email capabilities. Unlike traditional email marketing platforms with drag-and-drop editors, Mailgun focuses on programmatic email sending with features like real-time tracking, webhook notifications, and detailed delivery analytics.

What sets Mailgun apart is its focus on deliverability and developer experience. The service handles technical complexities like IP reputation management, email authentication, and spam compliance, while providing simple APIs that work with virtually any programming language including Python, PHP, Java, Ruby, and Node.js.