Mailchimp vs GetResponse: Features, Pricing and User Reviews 2026

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

GetResponse

All-in-One Email Marketing & Automation Platform

Marketing Automation Email Campaign Management

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

GetResponse

All-in-One Email Marketing & Automation Platform

Marketing Automation Email Campaign Management

Mailchimp

Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.

Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.

GetResponse

GetResponse is a marketing platform that helps you send emails, build websites, create landing pages, and automate your marketing tasks. You can use it to collect email addresses, send newsletters, and create automated email sequences that respond to what your customers do.

The platform includes an email builder where you can design professional-looking emails without any technical skills. It also has marketing automation that can send messages automatically based on customer actions, like opening an email or clicking a link. With GetResponse, you can also host webinars, create online courses, and build complete websites.

It offers plans for different business sizes, from small startups to large companies. The free plan lets you start with basic features, while paid plans unlock advanced tools like unlimited automation and detailed analytics.

Features of Mailchimp and GetResponse

Mailchimp

Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android

GetResponse

Unlimited email sends with AI-powered content creation
Advanced marketing automation workflows
Landing page and website builder
Webinar hosting for up to 1,000 attendees
Course creator and premium newsletters
Sales funnels with abandoned cart recovery
SMS and web push notifications
Signup forms and popups
E-commerce integration with major platforms
24/7 customer support in multiple languages

Pricing of Mailchimp and GetResponse

Mailchimp

Mailchimp offers flexible pricing based on your contact list size and features needed.

Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.

All paid plans scale with your contact list, and you get better features as you upgrade.

GetResponse

GetResponse offers flexible pricing based on your list size and needs, with all plans including unlimited email sends.

The Starter plan begins at $19 per month and includes email marketing, one automation workflow, landing pages, and signup forms. Perfect for those just starting with email marketing.

The Marketer plan starts at $59 monthly and adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels, and web push notifications. This plan suits growing businesses and online stores.

The Creator plan costs $69 per month and includes everything in Marketer, plus webinars for up to 100 attendees, website builder, course creator for up to 500 students, and premium newsletter subscriptions. Ideal for content creators and educators.

For larger organizations, Enterprise plans offer custom pricing with dedicated support, unlimited users, SMS marketing, mobile push notifications, and dedicated IP addresses.