Brevo vs Mailchimp: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Brevo
Brevo is an all-in-one marketing platform that helps businesses build customer relationships through email, SMS, WhatsApp, and chat automation.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Brevo
Brevo is an all-in-one marketing platform that helps businesses build customer relationships through email, SMS, WhatsApp, and chat automation.
Mailchimp
Mailchimp is an email marketing and automation platform that helps businesses create campaigns, manage audiences, and grow customer relationships easily.
Brevo
Email and SMS marketing with drag-and-drop editor
Multi-channel campaigns across WhatsApp, web push, and mobile wallet
Marketing automation with trigger-based workflows
Built-in CRM for sales pipeline management
AI content generation and send-time optimization
Landing page and form builder
A/B testing for campaigns
Advanced segmentation and personalization
Transactional email capabilities
Real-time analytics and heat maps
Mailchimp
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
Brevo
Brevo offers flexible pricing based on email sending volume rather than contact count, making it affordable for businesses with large databases.
The Free Plan gives you 300 emails per day (about 9,000 monthly) with unlimited contact storage. It includes email campaigns, basic automation, forms, and a sales CRM.
The Starter Plan starts at $9 per month for 5,000 emails and removes the daily limit. You can remove Brevo branding for an additional $12 monthly.
The Standard Plan begins at $18 per month and adds marketing automation, A/B testing, advanced reporting, and landing pages.
For larger teams, the Professional Plan starts at $499 monthly for 150,000 emails and includes WhatsApp campaigns, contact scoring, AI segmentation, and phone support.
The Enterprise Plan offers custom pricing for businesses sending over 1 million emails monthly with dedicated support and advanced features.
Mailchimp
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.
