Brevo vs Mailchimp: Features, Pricing and User Reviews 2026
What are Brevo and Mailchimp?
Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.
The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.
It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.
Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.
Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.
Features of Brevo and Mailchimp
Email and SMS marketing with drag-and-drop editor
Multi-channel campaigns across WhatsApp, web push, and mobile wallet
Marketing automation with trigger-based workflows
Built-in CRM for sales pipeline management
AI content generation and send-time optimization
Landing page and form builder
A/B testing for campaigns
Advanced segmentation and personalization
Transactional email capabilities
Real-time analytics and heat maps
Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android
Use Cases of Brevo and Mailchimp
Pricing of Brevo and Mailchimp
Brevo offers flexible pricing based on email sending volume rather than contact count, making it affordable for businesses with large databases.
The Free Plan gives you 300 emails per day (about 9,000 monthly) with unlimited contact storage. It includes email campaigns, basic automation, forms, and a sales CRM.
The Starter Plan starts at $9 per month for 5,000 emails and removes the daily limit. You can remove Brevo branding for an additional $12 monthly.
The Standard Plan begins at $18 per month and adds marketing automation, A/B testing, advanced reporting, and landing pages.
For larger teams, the Professional Plan starts at $499 monthly for 150,000 emails and includes WhatsApp campaigns, contact scoring, AI segmentation, and phone support.
The Enterprise Plan offers custom pricing for businesses sending over 1 million emails monthly with dedicated support and advanced features.
Mailchimp offers flexible pricing based on your contact list size and features needed.
Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.
All paid plans scale with your contact list, and you get better features as you upgrade.
FAQs: Brevo vs Mailchimp
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