Moosend vs Listmonk: Features, Pricing and User Reviews 2026

Moosend

Affordable Email Marketing and Automation Platform

Marketing Automation Email Campaign Management

Listmonk

Free Self-Hosted Newsletter Platform

Newsletter Platform Email Campaign Management

Moosend

Affordable Email Marketing and Automation Platform

Marketing Automation Email Campaign Management

Listmonk

Free Self-Hosted Newsletter Platform

Newsletter Platform Email Campaign Management

Moosend

Moosend is a cloud-based email marketing tool that lets you design and send email campaigns to your customers. You can create newsletters, promotional emails, and automated messages using a drag-and-drop editor that requires no coding skills.

The platform includes over 110 email templates you can customize with your brand colors and logo. You can also build landing pages to capture email addresses and create signup forms for your website. Moosend tracks how people interact with your emails, showing you who opened them, clicked links, or made purchases.

The automation feature lets you set up email sequences that send automatically based on customer actions. For example, you can send a welcome email when someone subscribes or a reminder when they leave items in their shopping cart.

Listmonk

Listmonk is an email marketing platform that you install and run on your own server. Unlike cloud services such as Mailchimp, you download and host it yourself, which means you own all your data and pay no monthly fees.

It lets you manage subscriber lists, create email campaigns, and track performance through a clean web dashboard. The software is built using Go programming language and uses PostgreSQL as its database, making it fast and reliable.

You can send bulk newsletters, automated transactional emails, and even SMS messages through external services. The platform includes a drag-and-drop email builder, multiple template options, and detailed analytics. Because it is open source under the AGPLv3 license, developers can modify and customize it to fit specific needs.

Features of Moosend and Listmonk

Moosend

Unlimited email sends on all plans
110+ customizable email templates
Drag-and-drop email builder
Marketing automation workflows
Landing pages and signup forms
List management and segmentation
Real-time analytics and reporting
A/B testing capabilities
Ecommerce integrations
Website tracking
Product recommendations
Team collaboration tools
SMTP server for transactional emails
Mobile-responsive designs
30-day free trial

Listmonk

Self-hosted with full data control
Unlimited subscribers and email sending
Drag-and-drop visual email builder
Multi-SMTP server support
Subscriber segmentation with SQL queries
Campaign analytics and reporting
Transactional email API
Bounce and webhook management
Template library with Go language
Privacy-compliant with GDPR tools
S3-compatible media storage
Open source under AGPLv3 license

Use Cases of Moosend and Listmonk

Moosend

Transactional Email Sending Marketing Email Sending Email Campaign Automation Email List Management Email Audience Segmentation Email Campaign Scheduling Drip Campaign Sending Email Subscriber Management

Listmonk

Transactional Email Sending Newsletter Sending Email List Management Email Subscriber Management

Pricing of Moosend and Listmonk

Moosend

Moosend offers flexible pricing to fit different business needs. The platform no longer has a free forever plan but provides a 30-day free trial with full access to all Pro features.

The Pro Plan starts at $9 per month when billed monthly, or $7 per month when billed annually. This plan includes unlimited email sends, email marketing automation, landing pages, subscription forms, and SMTP server. The price increases based on the number of contacts in your list.

Moosend+ is a custom-priced plan that includes all Pro features plus transactional emails, dedicated IP addresses, hosted files, custom reports, SSO and SAML, audience discovery, and additional team members.

The Enterprise Plan offers custom pricing and includes all features, a dedicated account manager, priority support, additional team members, SSO and SAML, and deliverability and strategy help. Annual payments receive a 20% discount.

Listmonk

Listmonk is completely free to use because it is open-source software. There are no subscription fees, hidden costs, or limits on the number of subscribers or emails you can send. The software is licensed under AGPLv3, which means anyone can download, use, and modify it without paying anything.

However, you will need to account for your own infrastructure costs. This includes paying for a server or virtual private server (VPS) to host Listmonk, which typically costs between five and twenty dollars per month depending on your needs. You will also need an SMTP service to actually send the emails. Services like Amazon SES charge around ten cents per thousand emails, while others like SendGrid offer free tiers. Overall, running Listmonk costs a fraction of traditional email marketing platforms.