Moosend vs Mailchimp: Features, Pricing and User Reviews 2026

Moosend

Affordable Email Marketing and Automation Platform

Marketing Automation Email Campaign Management

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

Moosend

Affordable Email Marketing and Automation Platform

Marketing Automation Email Campaign Management

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

Moosend

Moosend is a cloud-based email marketing tool that lets you design and send email campaigns to your customers. You can create newsletters, promotional emails, and automated messages using a drag-and-drop editor that requires no coding skills.

The platform includes over 110 email templates you can customize with your brand colors and logo. You can also build landing pages to capture email addresses and create signup forms for your website. Moosend tracks how people interact with your emails, showing you who opened them, clicked links, or made purchases.

The automation feature lets you set up email sequences that send automatically based on customer actions. For example, you can send a welcome email when someone subscribes or a reminder when they leave items in their shopping cart.

Mailchimp

Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.

Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.

Features of Moosend and Mailchimp

Moosend

Unlimited email sends on all plans
110+ customizable email templates
Drag-and-drop email builder
Marketing automation workflows
Landing pages and signup forms
List management and segmentation
Real-time analytics and reporting
A/B testing capabilities
Ecommerce integrations
Website tracking
Product recommendations
Team collaboration tools
SMTP server for transactional emails
Mobile-responsive designs
30-day free trial

Mailchimp

Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android

Pricing of Moosend and Mailchimp

Moosend

Moosend offers flexible pricing to fit different business needs. The platform no longer has a free forever plan but provides a 30-day free trial with full access to all Pro features.

The Pro Plan starts at $9 per month when billed monthly, or $7 per month when billed annually. This plan includes unlimited email sends, email marketing automation, landing pages, subscription forms, and SMTP server. The price increases based on the number of contacts in your list.

Moosend+ is a custom-priced plan that includes all Pro features plus transactional emails, dedicated IP addresses, hosted files, custom reports, SSO and SAML, audience discovery, and additional team members.

The Enterprise Plan offers custom pricing and includes all features, a dedicated account manager, priority support, additional team members, SSO and SAML, and deliverability and strategy help. Annual payments receive a 20% discount.

Mailchimp

Mailchimp offers flexible pricing based on your contact list size and features needed.

Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.

All paid plans scale with your contact list, and you get better features as you upgrade.