Pendo vs Heap: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Pendo
Pendo is an all-in-one Software Experience Management platform that helps teams understand user behavior and improve product adoption.
Heap
Heap is a digital insights platform that automatically captures user behavior to help businesses improve conversion and customer experience.
Pendo
Pendo is an all-in-one Software Experience Management platform that helps teams understand user behavior and improve product adoption.
Heap
Heap is a digital insights platform that automatically captures user behavior to help businesses improve conversion and customer experience.
Pendo
Real-time product analytics with automated event tracking
No-code in-app guides and user onboarding flows
User feedback collection through surveys and polls
Session replay for detailed user behavior analysis
AI-powered insights and recommendations
Product roadmap management with user request integration
Cross-platform support for web and mobile apps
Advanced user segmentation and targeting capabilities
Heap
Automatic user behavior capture across web and mobile
Session replay and user journey visualization
Funnel analysis and conversion tracking
Real-time analytics and live data feeds
Retroactive data analysis capabilities
Heat maps and engagement tracking
Cohort and retention analysis
Advanced user segmentation
API integrations and data exports
No-code event definition and labeling
Pendo
Pendo offers several pricing tiers designed to scale with your business needs, though exact pricing requires contacting their sales team. The platform uses a Monthly Active User (MAU) based pricing model.
Free Plan provides basic analytics, in-app guides, NPS surveys, and roadmaps for up to 500 MAUs - perfect for startups testing the platform.
Base Plan starts at approximately $7,000 annually for 2,000 MAUs, including custom user tracking, one integration, and core features.
Core, Pulse, and Ultimate Plans offer advanced features like session replay, product discovery tools, AI-powered analytics, and enhanced integrations. Enterprise pricing typically ranges from $25,000 to over $100,000 annually.
Most customers report significant discounts for multi-year contracts, though Pendo implements annual price increases of 5-10%. The platform requires minimum commitments and offers additional premium support tiers for enterprise customers seeking dedicated assistance.
Heap
Heap offers flexible pricing plans to accommodate different business sizes and needs:
Free Plan: Perfect for startups and small teams, includes up to 10,000 monthly sessions, core analytics charts, 6 months data history, and basic integrations.
Growth Plan: Designed for scaling startups, adds AI-powered analyst chat, unlimited users and reports, CSV exports, 12 months data history, and email support. Pricing is custom based on session volume.
Pro Plan: Built for established businesses, includes everything in Growth plus account analytics, engagement matrix, report alerts, session replay add-on, and standard support with dedicated customer success management.
Premier Plan: Enterprise-level solution with unlimited projects, data warehouse integration, behavioral targeting, advanced user permissions, region-specific storage, and premium support.
All paid plans include custom pricing based on monthly session volume, with add-ons available for extended data history, additional integrations, and professional services.
