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Added:10/1/2025
Type:Saas
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What is Ghost

Ghost is a publishing platform that helps you create professional websites and send newsletters. Unlike other systems that try to do everything, Ghost focuses on publishing content and building audiences.

You can write and publish articles using a clean editor that stays out of your way. The platform automatically sends your posts to email subscribers when you publish. You can offer free or paid memberships, with Ghost handling the payment processing through Stripe.

The software is open source and free to download. You can host it yourself on your own server, or use Ghost Pro, which is managed hosting where Ghost handles all technical work. Ghost Pro starts at $18 per month with automatic updates, backups, and support included.

How to Use Ghost

Getting started with Ghost is straightforward. Here are the steps to begin:

  • Sign up for Ghost Pro at ghost.org, or download and install Ghost on your own server if you have technical skills.

  • After setup, access your admin panel and configure basic settings like your site name, logo, and design preferences.

  • Choose a theme from the marketplace or use the default Casper theme. You can customize colors and fonts without coding.

  • Write your first post using the editor. Add text, images, videos, or other content. Use the formatting tools to make your post look great.

  • Set up member features in the settings to allow people to subscribe. Connect Stripe if you want to offer paid subscriptions.

  • Publish your post to your website and optionally send it to subscribers via email at the same time.

  • Monitor your audience growth and engagement through the built-in analytics dashboard.

Features of Ghost

  • Fast, lightweight Node.js platform

  • Clean, distraction-free writing editor

  • Automatic email newsletter delivery

  • Built-in membership and subscription management

  • Zero platform fees on paid subscriptions

  • Custom domain support

  • Professional theme marketplace

  • Real-time collaboration for teams

  • Advanced analytics and insights

  • SEO-friendly architecture

  • API access for developers

  • Mobile responsive design

Ghost Pricing

Self-Hosted

Free

What's included:
  • Open-source software
  • Full control over hosting
  • All core features included
  • Unlimited members
  • Community support
  • Self-managed updates and backups
Starter

$18 /mo

What's included:
  • Your own website
  • Custom domain
  • Email newsletter
  • Simple design settings
  • Up to 1,000 members
  • Email support
Most Popular
Publisher

$29 /mo

What's included:
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • Up to 1,000 members
  • Email support
Business

$199 /mo

What's included:
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • Up to 1,000 members
  • Advanced configurations
Custom

Custom

What's included:
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members
  • Invoice billing
  • Account manager

Ghost Repository

View on Github
Stars51,017
Forks11,118
Repository Age12 years
Last Commit1 month ago

FAQ's About Ghost

Is Ghost free to use?
Yes, Ghost is open-source and free to download and self-host. However, you'll need technical skills to manage your own server. Ghost Pro offers managed hosting starting at $18/month with all technical work handled for you.
How is Ghost different from WordPress?
Ghost focuses specifically on publishing and newsletters, while WordPress is a general-purpose platform. Ghost is faster, simpler, and built on modern Node.js technology. It has built-in membership and newsletter features without needing plugins.
Does Ghost charge platform fees on subscriptions?
No, Ghost takes 0% of your subscription revenue. You only pay Stripe processing fees (around 2.9% + $0.30) and your Ghost Pro hosting plan. This means you keep more money than platforms like Substack that take 10%.
Can I migrate from WordPress or Substack to Ghost?
Yes, Ghost provides migration tools for importing content from WordPress, Substack, and other platforms. The process includes importing your posts, images, and subscriber lists. Support is available to help with migrations.
What technical skills do I need to use Ghost?
Ghost Pro requires no technical skills - just sign up and start publishing. Self-hosting Ghost requires knowledge of servers, command line, and web technologies. Most creators choose Ghost Pro for the hassle-free experience.

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