
Luma AI
Creative AI Video and Image Platform
Luma AI is a creative platform that turns ideas into professional videos, images, and audio using smart AI agents.
What is Luma AI
Luma AI is a creative platform that turns your ideas into finished videos, images, and audio. Instead of switching between many separate tools, you simply describe what you need, and Luma's AI agents research, generate, and refine the work for you.
The platform runs on powerful in-house models, including the Ray series for video and Uni for images, while keeping your brand look consistent across every asset you create. You can also build reusable workflows called Skills, so tasks you repeat often only need to be set up once.
Luma is built for creators, studios, agencies, and teams who need production ready output rather than simple demo clips, with high quality exports suited for real campaigns and professional projects.
Features of Luma AI
AI agents for video, image, and audio creation
Reusable Skills for repeated workflows
Ray 3.2 video model with keyframe control
Modify Video and Reframe editing tools
Uni model for brand consistent images
Native HDR and EXR export options
API access with Python and JavaScript SDKs
Team workspaces and shared credits
Luma AI Pricing
Plus
- 10,000 credits
- Luma and third-party image and video models
- Guest collaborator editing
- Commercial use
Pro
- Everything in Plus
- 40,000 credits
- 4x Luma Agents usage
Ultra
- Everything in Pro
- 150,000 credits
- 15x Luma Agents usage
Team
- Everything in the regular plans
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
- Everything in Team
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
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