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Luma AI

Luma AI

Creative AI Video and Image Platform

Last Updated:8/25/2026
Pricing:
SubscriptionUsage-basedCustom
Tool Type:
Web AppiOS AppAPI
Connect:
Granola

Granola

FEATURED
Bubble

Bubble

FEATURED
Base44

Base44

FEATURED

What is Luma AI

Luma AI is a creative platform that turns your ideas into finished videos, images, and audio. Instead of switching between many separate tools, you simply describe what you need, and Luma's AI agents research, generate, and refine the work for you.

The platform runs on powerful in-house models, including the Ray series for video and Uni for images, while keeping your brand look consistent across every asset you create. You can also build reusable workflows called Skills, so tasks you repeat often only need to be set up once.

Luma is built for creators, studios, agencies, and teams who need production ready output rather than simple demo clips, with high quality exports suited for real campaigns and professional projects.

Features of Luma AI

  • AI agents for video, image, and audio creation

  • Reusable Skills for repeated workflows

  • Ray 3.2 video model with keyframe control

  • Modify Video and Reframe editing tools

  • Uni model for brand consistent images

  • Native HDR and EXR export options

  • API access with Python and JavaScript SDKs

  • Team workspaces and shared credits

Luma AI Pricing

Plus
$30/mo
  • 10,000 credits
  • Luma and third-party image and video models
  • Guest collaborator editing
  • Commercial use
Most Popular
Pro
$90/mo
  • Everything in Plus
  • 40,000 credits
  • 4x Luma Agents usage
Ultra
$300/mo
  • Everything in Pro
  • 150,000 credits
  • 15x Luma Agents usage
Team
Custom
  • Everything in the regular plans
  • Manage and add team members
  • Projects, team organization, and team-wide sharing
  • Usage analytics
  • Shared team credits
  • SSO
Enterprise
Custom
  • Everything in Team
  • Enterprise commitments
  • Dedicated education and training
  • Custom fine-tuning

FAQ's About Luma AI

Luma AI does not offer a fully free plan. The lowest tier is the Plus plan at $30 per month, which includes 10,000 credits, image and video models, guest collaborator editing, and commercial use rights.
Individual plans start at $30 per month for Plus, $90 per month for Pro, and $300 per month for Ultra. Paying yearly lowers these to $25, $75, and $250 per month, with up to 20 percent savings.
The features are the same either way, but yearly billing costs less overall. For example, Plus is $360 a year if paid monthly, but only $300 a year when billed yearly, saving up to 20 percent.
Luma Agents are AI assistants that research, generate, and refine creative work across video, image, and audio. Luma Skills let you save a workflow once and reuse it automatically on new projects going forward.
Yes, Luma has Team and Enterprise plans priced on request. Both add member management, shared team credits, usage analytics, and single sign-on, while Enterprise also includes custom fine-tuning and dedicated training.

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