Recraft

Creating professional design assets has never been easier thanks to Recraft AI. This powerful design platform changes how designers, marketers, and creators build visual content by offering complete control over style and output quality. Recraft AI is a London-based company that provides an AI-powered design tool for generating digital illustrations, vector graphics, icons, and 3D images while maintaining perfect brand consistency.

Unlike basic image generators that give you random results, Recraft reads your creative vision and produces design-ready assets you can actually use in professional work. Whether you need logos, marketing visuals, or illustration sets, this tool makes creating high-quality graphics fast and reliable. It's like having a skilled designer who understands your brand style perfectly.

Recraft AI is an advanced AI-powered design platform built specifically for creating professional-grade digital illustrations, vector art, icons, and 3D graphics. Think of it as a smart design studio that combines the power of artificial intelligence with precise creative control.

The platform uses its custom V3 model, which has been ranked #1 on AI image generation benchmarks, beating competitors like Midjourney and Stable Diffusion. What makes Recraft special is its focus on design consistency and professional output. Instead of generating random images, it creates scalable vector graphics, maintains brand colors, and produces assets ready for real-world use.

Founded in 2022 by Anna Veronika Dorogush, Recraft serves over 5 million users worldwide, including teams at Amazon, NVIDIA, and Salesforce. The tool excels at understanding detailed prompts and delivering exactly what designers need for their projects.

Using Recraft is straightforward and designed for both beginners and professionals. First, visit recraft.ai and create a free account to start exploring the platform. The interface features an infinite canvas where you can type text prompts to generate images or upload existing designs to modify.

Here's how to get the best results:

• Write clear, detailed prompts describing exactly what you want to create

• Choose from different styles like realistic, digital illustration, vector, or icon

• Use the color control feature to match your brand palette exactly

• Try the style remix feature to create variations of successful designs

• Upload reference images to maintain consistent brand aesthetics

• Use the lasso tool for precise editing and modifications

Pro Tips: Start with the style library to find looks that match your brand. The platform remembers your conversation, so you can refine designs by asking for specific changes. For best results, use specific descriptions rather than general terms. Always check the export options to get the right file format for your project.

Recraft offers comprehensive design tools that make it a complete creative platform. The core feature is AI image generation that produces both raster and vector graphics from text prompts. All outputs are designed for professional use with precise control over style, color, and layout.

Key features include:

• AI Image and Vector Generation - Create scalable SVG files and high-resolution images

• Style Customization - Upload your own brand styles or choose from the extensive library

• Color Control - Match exact brand colors across all generated assets

• Background Removal - Clean image editing with one-click background removal

• Creative and Crisp Upscaling - Enhance image resolution for print and digital use

• Mockup Generation - See your designs on products and marketing materials

• Text Generation - Add and style text directly within images

• Collaboration Tools - Share projects and work with team members

• API Access - Integrate Recraft into your existing workflow and applications

The platform also offers batch generation, infinite canvas workspace, and export options in multiple formats including SVG, PNG, JPG, and Lottie.

Recraft offers flexible pricing plans to suit different creative needs. The Free plan provides 50 daily credits with access to basic generation tools, though images remain public and lack commercial rights.

Paid plans unlock full ownership and commercial usage:

• Basic Plan ($10/month) - 1,000 monthly credits, private images, commercial rights, priority generation, and Creative Upscale access

• Advanced Plan ($27/month) - 4,000 monthly credits with all Basic features at better value per credit

• Pro Plan ($48/month) - 8,400 monthly credits for high-volume professional use

Credit usage: Raster images cost 1 credit, vector images cost 2 credits, mockups cost 2 credits, and Creative Upscale costs 20 credits. Top-up credits are available at $4 for 400 credits. The platform also offers API access with pay-per-use pricing at $0.04 per raster image and $0.08 per vector image.