B12 vs Shopify: Features, Pricing and User Reviews 2026

B12 has two ways to get a website: build it yourself with AI, or let B12 experts build it for you.

• Free ($0/month): A B12 subdomain, mobile friendly site, and a small daily AI credit limit.

• Website ($49/month): Adds a custom domain, more AI credits, analytics, and integrations.

• Website + Client Engagement ($78/month): Adds payments, invoicing, email marketing, contact management, and eSignatures.

• Professional ($199/month): A B12 expert builds and manages your site with business tools included, for 1 seat.

• Advanced ($399/month): Adds 5 seats, directory listings, monthly updates, and priority support.

Yearly billing lowers every paid plan by about 15 percent, and the Website and Client Engagement plans also offer $1 a month for the first 3 months.

Shopify offers four main plans. The Basic plan costs $25 a month (or $22 a month billed yearly) and suits solo sellers just getting started. The Grow plan is $65 a month ($58 yearly) and adds more staff accounts for small teams. The Advanced plan costs $399 a month ($359 yearly) and is built for larger, global operations with lower payment fees and higher API limits.

For large or complex businesses, Shopify Plus starts from $2,300 a month and includes unlimited staff accounts, unlimited B2B catalogs, full checkout customization, and priority support. All plans include a 3-day free trial, plus tools like Sidekick AI, unlimited hosting, and marketing features. Point of Sale Pro is available as an add-on at $89 per month per location on the first three plans.