ToolQuestor Logo

Shopify vs Wix: Features, Pricing and User Reviews 2026

Shopify logo

Shopify

Sell Online, In Person, and Everywhere

Shopify screenshot
VS
Wix logo

Wix

All-in-One Website & Business Builder Tool

Wix screenshot

What are Shopify and Wix?

Shopify logo
Shopify

Shopify is a cloud-based commerce platform that helps businesses build and run an online store. You can design your storefront with ready-made themes, list unlimited products, and accept payments through a fast, secure checkout.

Beyond the website, Shopify lets you sell in person with point of sale tools, reach shoppers on social media and marketplaces, and even sell inside AI chat experiences.

Built-in features cover inventory tracking, order management, marketing, and detailed reports, so you can run your whole business from one place. Sidekick, Shopify's AI assistant, helps with tasks like writing product descriptions, building workflows, and analyzing your store's performance, making it easier for both new and experienced sellers to grow.

Wix logo
Wix

Wix is a cloud based website builder that helps anyone build a professional website without writing code. You can start from a blank page, pick from thousands of templates, or describe what you want and let the AI builder create a full site for you.

Once your site is live, Wix gives you tools to run your business too. You get online stores, booking systems, email marketing, and a dashboard to track visitors and sales.

The platform hosts your site, keeps it secure, and helps it show up in search results. Wix works for beginners who want something simple and for agencies who need advanced design control through Wix Studio.

Features of Shopify and Wix

Shopify logo
Shopify
  • Build a store with themes and a visual editor

  • Sell online, in person, and in AI chats

  • Point of sale for physical retail

  • Sidekick AI assistant for commerce tasks

  • Inventory and order management across locations

  • Email and SMS marketing tools

  • Multi-currency and multi-language selling

  • Custom apps and headless storefronts via API

  • 200+ real-time reports and analytics

  • Mobile app for iOS and Android

Wix logo
Wix
  • AI website builder with natural language prompts

  • Drag and drop editor with pixel level control

  • Online store with inventory and payment tools

  • Booking system for appointments and classes

  • Event ticketing and online programs

  • Built in SEO and email marketing

  • Velo developer platform and Wix Headless

  • Native mobile app builder

  • Wix Studio for agencies and teams

  • Multi cloud hosting with strong security

Use Cases of Shopify and Wix

Pricing of Shopify and Wix

Shopify logo
Shopify

Shopify offers four main plans. The Basic plan costs $25 a month (or $22 a month billed yearly) and suits solo sellers just getting started. The Grow plan is $65 a month ($58 yearly) and adds more staff accounts for small teams. The Advanced plan costs $399 a month ($359 yearly) and is built for larger, global operations with lower payment fees and higher API limits.

For large or complex businesses, Shopify Plus starts from $2,300 a month and includes unlimited staff accounts, unlimited B2B catalogs, full checkout customization, and priority support. All plans include a 3-day free trial, plus tools like Sidekick AI, unlimited hosting, and marketing features. Point of Sale Pro is available as an add-on at $89 per month per location on the first three plans.

Wix logo
Wix

Wix offers five plans, billed yearly. The Free plan costs $0 and lets you build a site with hosting, templates, and the drag and drop editor, though it does not include payments or eCommerce.

  • Light ($17/month): A custom domain, 2 GB storage, basic marketing, and 2 collaborators, but no payment or store tools.

  • Core ($29/month): Adds payments, a 50,000 product store, bookings, 50 GB storage, and 5 collaborators.

  • Business ($39/month): The recommended plan, with 100 GB storage, stronger marketing, a lower 2% transaction fee, and 10 collaborators.

  • Business Elite ($159/month): Unlimited storage, 100 collaborators, 0% transaction fee, advanced developer tools, and priority support.

All paid plans include a free domain for one year and a 14-day money back guarantee.

FAQs: Shopify vs Wix

Shopify logo
Shopify
Wix logo
Wix

Reviews: Shopify vs Wix

Shopify logo
Shopify
0.0

Based on 0 reviews

5
0
4
0
3
0
2
0
1
0
Wix logo
Wix
0.0

Based on 0 reviews

5
0
4
0
3
0
2
0
1
0

Compare Shopify With Other Tools

Compare Wix With Other Tools