Shopify vs Wix: Features, Pricing and User Reviews 2026
Wix
All-in-One Website & Business Builder Tool

Wix
All-in-One Website & Business Builder Tool

What are Shopify and Wix?
Shopify is a cloud-based commerce platform that helps businesses build and run an online store. You can design your storefront with ready-made themes, list unlimited products, and accept payments through a fast, secure checkout.
Beyond the website, Shopify lets you sell in person with point of sale tools, reach shoppers on social media and marketplaces, and even sell inside AI chat experiences.
Built-in features cover inventory tracking, order management, marketing, and detailed reports, so you can run your whole business from one place. Sidekick, Shopify's AI assistant, helps with tasks like writing product descriptions, building workflows, and analyzing your store's performance, making it easier for both new and experienced sellers to grow.
Wix is a cloud based website builder that helps anyone build a professional website without writing code. You can start from a blank page, pick from thousands of templates, or describe what you want and let the AI builder create a full site for you.
Once your site is live, Wix gives you tools to run your business too. You get online stores, booking systems, email marketing, and a dashboard to track visitors and sales.
The platform hosts your site, keeps it secure, and helps it show up in search results. Wix works for beginners who want something simple and for agencies who need advanced design control through Wix Studio.
Features of Shopify and Wix
Build a store with themes and a visual editor
Sell online, in person, and in AI chats
Point of sale for physical retail
Sidekick AI assistant for commerce tasks
Inventory and order management across locations
Email and SMS marketing tools
Multi-currency and multi-language selling
Custom apps and headless storefronts via API
200+ real-time reports and analytics
Mobile app for iOS and Android
AI website builder with natural language prompts
Drag and drop editor with pixel level control
Online store with inventory and payment tools
Booking system for appointments and classes
Event ticketing and online programs
Built in SEO and email marketing
Velo developer platform and Wix Headless
Native mobile app builder
Wix Studio for agencies and teams
Multi cloud hosting with strong security
Use Cases of Shopify and Wix
Pricing of Shopify and Wix
Shopify offers four main plans. The Basic plan costs $25 a month (or $22 a month billed yearly) and suits solo sellers just getting started. The Grow plan is $65 a month ($58 yearly) and adds more staff accounts for small teams. The Advanced plan costs $399 a month ($359 yearly) and is built for larger, global operations with lower payment fees and higher API limits.
For large or complex businesses, Shopify Plus starts from $2,300 a month and includes unlimited staff accounts, unlimited B2B catalogs, full checkout customization, and priority support. All plans include a 3-day free trial, plus tools like Sidekick AI, unlimited hosting, and marketing features. Point of Sale Pro is available as an add-on at $89 per month per location on the first three plans.
Wix offers five plans, billed yearly. The Free plan costs $0 and lets you build a site with hosting, templates, and the drag and drop editor, though it does not include payments or eCommerce.
Light ($17/month): A custom domain, 2 GB storage, basic marketing, and 2 collaborators, but no payment or store tools.
Core ($29/month): Adds payments, a 50,000 product store, bookings, 50 GB storage, and 5 collaborators.
Business ($39/month): The recommended plan, with 100 GB storage, stronger marketing, a lower 2% transaction fee, and 10 collaborators.
Business Elite ($159/month): Unlimited storage, 100 collaborators, 0% transaction fee, advanced developer tools, and priority support.
All paid plans include a free domain for one year and a 14-day money back guarantee.
FAQs: Shopify vs Wix
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