Wix vs B12: Features, Pricing and User Reviews 2026
Wix
All-in-One Website & Business Builder Tool

Wix
All-in-One Website & Business Builder Tool

What are Wix and B12?
Wix is a cloud based website builder that helps anyone build a professional website without writing code. You can start from a blank page, pick from thousands of templates, or describe what you want and let the AI builder create a full site for you.
Once your site is live, Wix gives you tools to run your business too. You get online stores, booking systems, email marketing, and a dashboard to track visitors and sales.
The platform hosts your site, keeps it secure, and helps it show up in search results. Wix works for beginners who want something simple and for agencies who need advanced design control through Wix Studio.
B12 is an AI powered website builder that turns a short text prompt into a complete website in a few minutes. You describe your business or idea, and the AI creates the pages, layout, copy, images, and structure for you.
Once the first draft is ready, you can keep improving it by chatting with the AI Agent, clicking and editing parts of the page directly, or working with the code if you want more control.
B12 also comes with built in business tools such as online payments, invoicing, email marketing, contact management, and appointment scheduling, so you can run your business from the same place your website lives.
If you would rather not build it yourself, B12 also offers expert designed plans where real people help set up and manage your site.
Features of Wix and B12
AI website builder with natural language prompts
Drag and drop editor with pixel level control
Online store with inventory and payment tools
Booking system for appointments and classes
Event ticketing and online programs
Built in SEO and email marketing
Velo developer platform and Wix Headless
Native mobile app builder
Wix Studio for agencies and teams
Multi cloud hosting with strong security
AI Agent builds full sites from text prompts
Visual Edit for click and adjust changes
Direct code editing for precise control
Built in invoicing and online payments
Email marketing with automation and tracking
Contact manager and client intake forms
Appointment scheduling and eSignatures
Built in traffic and search analytics
Custom domain and hosting included
Access to human design experts
Use Cases of Wix and B12
Pricing of Wix and B12
Wix offers five plans, billed yearly. The Free plan costs $0 and lets you build a site with hosting, templates, and the drag and drop editor, though it does not include payments or eCommerce.
Light ($17/month): A custom domain, 2 GB storage, basic marketing, and 2 collaborators, but no payment or store tools.
Core ($29/month): Adds payments, a 50,000 product store, bookings, 50 GB storage, and 5 collaborators.
Business ($39/month): The recommended plan, with 100 GB storage, stronger marketing, a lower 2% transaction fee, and 10 collaborators.
Business Elite ($159/month): Unlimited storage, 100 collaborators, 0% transaction fee, advanced developer tools, and priority support.
All paid plans include a free domain for one year and a 14-day money back guarantee.
B12 has two ways to get a website: build it yourself with AI, or let B12 experts build it for you.
Free ($0/month): A B12 subdomain, mobile friendly site, and a small daily AI credit limit.
Website ($49/month): Adds a custom domain, more AI credits, analytics, and integrations.
Website + Client Engagement ($78/month): Adds payments, invoicing, email marketing, contact management, and eSignatures.
Professional ($199/month): A B12 expert builds and manages your site with business tools included, for 1 seat.
Advanced ($399/month): Adds 5 seats, directory listings, monthly updates, and priority support.
Yearly billing lowers every paid plan by about 15 percent, and the Website and Client Engagement plans also offer $1 a month for the first 3 months.
FAQs: Wix vs B12
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