Drip vs Kit: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Drip
Drip is an email marketing platform built for online stores to automate campaigns, boost sales, and create personalized customer experiences.
Kit
Kit is an email marketing platform that helps creators grow their audience, send newsletters, and sell digital products.
Drip
Drip is an email marketing platform built for online stores to automate campaigns, boost sales, and create personalized customer experiences.
Kit
Kit is an email marketing platform that helps creators grow their audience, send newsletters, and sell digital products.
Drip
Automated email workflows for online stores
Abandoned cart recovery campaigns
Welcome series for new customers
Post-purchase follow-up sequences
Dynamic customer segmentation
Onsite popups and forms
SMS marketing capabilities
Visual workflow builder
Revenue tracking and analytics
200+ ecommerce integrations
Pre-built campaign templates
Email and chat support
Unlimited email sending
API access for developers
Kit
Unlimited email broadcasts and landing pages
Visual automation builder with sequences
Smart tagging and subscriber segments
Creator Network for audience growth
Sell digital products and subscriptions
Integration with 90+ tools
Mobile and desktop responsive
Custom domains for landing pages
Analytics and reporting dashboard
24/7 email and chat support on paid plans
Drip
Drip uses contact-based pricing that scales with your business size. All plans include unlimited email sending and core features, with pricing based on how many people are on your list.
The entry plan starts at $39 per month for 1-2,500 contacts. This includes unlimited email sends, email support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, and full API access. As your list grows, pricing increases accordingly.
For 9,001-10,000 contacts, pricing is $154 per month, which includes everything in the entry plan plus chat support alongside email support.
Larger businesses with 95,001-100,000 contacts pay $1,199 per month and receive additional benefits like free migration from another platform and personalized onboarding assistance.
All plans come with a 14-day free trial that doesn't require a credit card, allowing you to test the platform risk-free.
Kit
Kit offers three main pricing plans to match different needs.
The Newsletter plan is completely free for up to 10,000 subscribers. This includes unlimited emails, landing pages, and forms. You get one automation and one sequence, which is perfect if you're just starting. However, you must show other creator recommendations to your subscribers.
The Creator plan costs $39 per month for up to 1,000 subscribers. Prices increase as your list grows. This plan removes all limits on automations and sequences. You get access to paid recommendations, remove Kit branding, and receive priority support. You can also use apps and advanced features.
Creator Pro costs $79 per month for up to 1,000 subscribers. This adds advanced testing features, better reporting, newsletter referral system, and unlimited team members. It's designed for serious creators who need maximum control.
Annual billing saves you two months of fees on all paid plans.