Magic vs Okta: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Magic
Magic is a developer tool that enables simple, secure login and wallet creation using email or social accounts without passwords.
Okta
Okta is a cloud-based identity management platform that provides secure access, single sign-on, and user authentication for businesses worldwide.
Magic
Magic is a developer tool that enables simple, secure login and wallet creation using email or social accounts without passwords.
Okta
Okta is a cloud-based identity management platform that provides secure access, single sign-on, and user authentication for businesses worldwide.
Magic
Passwordless login with email or SMS codes
Social media login integration
Instant non-custodial wallet creation
Support for 20+ blockchain networks
Customizable login and wallet interface
Multi-factor authentication support
Enterprise-grade security compliance
Fast 50-100ms transaction processing
Simple developer API and SDK
Team management and collaboration tools
Fiat payment integration
Token gating capabilities
Okta
Cloud-based identity management platform
Single sign-on for seamless app access
Multi-factor authentication for enhanced security
Automated user account lifecycle management
Access governance and compliance tools
Integration with 7,000+ applications
Universal directory for centralized user data
API access management capabilities
Workflow automation without coding
Real-time threat detection and protection
Mobile device management support
Detailed reporting and analytics dashboard
Magic
Magic offers flexible pricing to match different business needs and sizes.
The Developer Plan is completely free and includes up to 1,000 monthly active wallets. You get email, SMS, and social login options, wallet interface tools, token gating features, and fiat payment integration. Extra wallets cost $0.045 each per month. This plan includes email and community support.
The Startup Plan costs $99 monthly ($89 if paid yearly) and supports up to 2,500 monthly active wallets with all Developer features. You also get multi-factor authentication, session management, login data export, prioritized support, and team seats for up to 5 members. Additional wallets cost $0.04 each.
The Growth Plan is $350 per month ($315 yearly) for 10,000 monthly active wallets. It includes everything from Startup plus custom email providers, custom email templates, white-labeled wallet interface, a 30-minute onboarding call, dedicated Slack support channel, and 10 team seats.
For Enterprise customers with specific needs, Magic offers custom pricing with transaction-based options as low as $0.001 per transaction.
Okta
Okta offers flexible pricing across two main product lines to meet different business needs.
Workforce Identity helps companies manage employee access with four tiers. The Starter plan costs $6 per user monthly and includes Single Sign-On, Multi-Factor Authentication, and Universal Directory with 5 workflows. Essentials at $17 per user monthly adds Adaptive MFA, Lifecycle Management, Access Governance, and 50 workflows. Professional and Enterprise plans require custom quotes and include advanced features like Device Access, Identity Threat Protection, API Access Management, and unlimited workflows.
Customer Identity starts at $3,000 monthly for the Enterprise base platform. This includes unlimited app connections, robust APIs, and a 99.99% uptime guarantee. The platform supports organizations building customer-facing applications that need reliable identity management at scale.
All plans include different levels of support and implementation assistance based on your needs.